optimization optimization Archives - CarsonPR

In this tough economy it is necessary to keep your potential customers at your site and convert them to buyers. This pr marketing strategy is a must for you to have a successful eCommerce web site. So how do you do this? It all begins with Optimization. Yes, that word keeps popping up, but this time, I will provide you some pr marketing strategy tips to spot if your site is well optimized or if it is time to re-design the site and optimize it.web optimization and ranking

To understand the right way, you need to know the “failure” signs of a poor web site. For example here is a short list of what a poor failing web site contains:

1- Poor Copy. Too often the copy talks about too many things, and is not focused on how your site, or the products will benefit your customers.

2- Difficult to navigate. If you have visited a site and thought how poorly it was to find things, or navigate, then use this to really see if your site falls in this category.

3- Difficult to find items. Many web sites try to pack as much products into their site, only to get the visitor lost and confused as what to buy. Keep your products limited to a few, or to a specific category.

4- Broken links to web pages. This happens too often. It will also cause you to get poor ranking on the search engines. Check all your links, make sure they work, and if you have links to other sites, make sure they work as well.

5- Poor design. This should be at the top. If your site is too busy, or lacks interest, then you need to re-design the site to be more pleasing for visitors.

6- Contact Information. Again, this important area is one of the main causes of people moving on from your site. If visitors have questions, or want to contact you, give them an easy email, phone number, or form for them to get in touch. People want to know you are real, so don’t provide a “yahoo” email account, or a PO Box for an address.

These are just a few of the pr marketing strategies that you can do to improve the conversion rate of visitors to your web site. If you want a FREE analysis of your web site, give Carson Marketing a call. We will give you FREE tips on how to improve your site. Or you can keep going on as usual and watch your competitors take all the business from you.

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No matter what your clients or pr agency says, you cannot have a successful pr campaign if your web site isn’t visible to the search engines.

So what does all this mean? By working with your pr staff, or your publicity agency, and the marketing people and the web IT department, you will see positive results.

Now let’s talk briefly about your web marketing. Maybe you do not have a web marketing or IT department, or your web designer doesn’t do marketing for web sites. No matter what your situation is, start building links to your web site. First, let me remind you that the site needs to be optimized for any site to gain credibility and ranking. If you are not sure how to optimize the site, contact me and I will give you a FREE analysis of your site’s optimization.

In previous blogs, I have addressed the two types of links. They are:

  • ONE WAY links. This is when you ask someone to have him or her place a link to your site on his or her site.
  • RECIPROCAL links. These are the type of links that you exchange with another relevant web site. Basically, you are linking to each other’s site.

Remember that it is always best to link to a high-ranking web site. And it is more critical to link to a site that is relevant to your industry. If not, then you are defeating the process and the search engines will penalize your site.

Some other web marketing tips:

1- Do Not link to too many sites too fast. For example, Google wants to see a slow progression of links built

2- Try to get about 5 or 6 new links per day

3- Make sure your keywords are relevant and placed into the text (body) of your message and into your title pages

If you want to learn more, contact me.

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