Tag Archives: marketing

Forums and more Forums

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Communication Forums

Look around your mail or just check your emails and see how many different forums there are. Depending on your industry, you could probably attend one almost every month.

I’m not just speaking about the Internet Forums that exist. That too can be a lot to read, as there are probably hundreds more on the net. I’m referring to the forums that you attend.

Is that a good thing? I think so. But you need to evaluate each type of forum to decide which will offer you the best value…not just for the money, but what you will learn from it.

These are Publicity Forums, Advertising Forums, Hi-Tech Forums, Automotive Forums, Sports Forums, Health Food Forums, Cooking Forums, the list goes on.

The forums I like the most are about publicity, marketing and other related topics like branding.

I noticed a new publicity forum this week. It was recently held (about a week ago) in Pal Alto, CA.

Reading about it, I discovered that two people started this, named Elizabeth Albrycht and Jen McClure. They call it the New Communications Forum.

From what I heard and read, it went from only 90 people the first year (that’s actually a good turnout) to over 190 people this year.

The forum is definitely offering something good as indicated by the turnout.

So again I ask, are forums good? Yes, and the only problem is now deciding which ones to attend. But as most, you can usually find it on the Internet and read the highlights if you can’t attend all the forums you want.

See Also

  • CorporatePR
    Commentary on the theory and practice of organizational communications from Elizabeth Albrycht

Marketing Discovers PR, Finally!

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After writing my blog this  morning on "PR is a Team Effort", I saw another article that talked about "Who Owns Internal Communications…Marketing?".

I thought this was ironic, because as I had said a few days ago, Marketing is and should be part of Publicity.

Publicity is always part of our business and personal lives. So why is it a surprise to me when I see these articles? Because, I can’t believe that after all these years, people in our industry are finally waking up to what publicity is all about. It’s about everything!

I happened to find this article at the Hill & Knowlton blog site. David Ferrabee wrote the blog. Well, all I can say "I’m glad that more people are realizing the power of PR and where to find it". It just seems odd that our own industry works separately (pr from marketing, from creative, etc) when in fact they should all work as a Team. Hey, wasn’t that the subject of today’s earlier blog by me? Yes, it was!

Branding and Publicity

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Both of these words work hand-in-hand. As you begin a publicity campaign, no matter how large or small, it soon will create that image, or branding for your company.

The glue that ties all this together is the marketing. So be careful as to what you say to the media and the sales materials you create, because all of these build that branding image in your company.

More important is your company’s corporate culture. This is a major part of the building blocks that create your branding. From the CFO, to the president to the shipping department, everyone in your company is creating the branding that will be seen by the competition and your customers. It’s important to have a company handbook that clearly identifies your company’s image, the mission statement and philosophy.

This is what you will use to help market your company. It is your road map to a publicity campaign. The branding of who you are will set the path for you. You can always modify your path, but be certain that it will have an impact on your branding as well.

Just like a publicity campaign, your branding image doesn’t happen overnight. It needs to be carefully structured.

If the lesson you learn is that your company’s image is created from within, then you are on the right track.

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