Tag Archives: publicity

Publicity at Parties

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Publicity is Everywhere series

To continue with my belief that publicity is everywhere, I was listening to the radio this morning and a talk show host Bill Handel on KFI (in LA), mentioned " helpful tips" at holiday office parties.

Bill discussed how to act, how to be conservative in drinking, and which parties (considering there are more than one at your office) do you attend. This is all PR. Why? Because it is how you act, what you say, and how drunk you get is what your bosses, and supervisors will judge you on.

He went on to explain that most raises for next year, bonuses and promotions are determined at holiday parties. So as you now can see, PR is a major part of YOU when attending office parties.

And you thought PR was only reserved for a company. Think about it for a moment. People make up companies. Yes, they may have a logo, or a catchy tag line, but it is the interaction and communication with the people in a company that really presents a company’s image, branding!

So be on your toes at the next holiday office party, because it could be your only opportunity to "promote" yourself.

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Working with the Media

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Developing a relationship with any person of the media requires time. The best way to begin this time process is to first create a media list of those publications, or broadcast editors, writers that you want to reach.

Then start providing newsworthy press releases about your company to them.

This may seem very basic, but this is the method most accepted by the press. Once you have sent the releases, follow up with a phone call. The call should be to ask if they received the release. Mention what the subject or content is about, but don’t try to tell the entire story.

If it is interesting to them, the editor or writer will ask to re-send it via email, or traditional mail. Sometimes you will be asked to contact a different person in the media department. This gives you another name to add to your media list.

Many times it is accepted to send these contacts an email telling them that you are sending a press release. Just mention the subject matter with a brief (one or two sentence) description.

Be considerate of their time and appreciate their position. The media people receive many releases per day and are approached by pr firms and companies to write a story on their specific topic.

So if your release doesn’t make it through the clutter, be patient. As I said earlier, relationships with the press takes time.

Branding and Publicity

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Both of these words work hand-in-hand. As you begin a publicity campaign, no matter how large or small, it soon will create that image, or branding for your company.

The glue that ties all this together is the marketing. So be careful as to what you say to the media and the sales materials you create, because all of these build that branding image in your company.

More important is your company’s corporate culture. This is a major part of the building blocks that create your branding. From the CFO, to the president to the shipping department, everyone in your company is creating the branding that will be seen by the competition and your customers. It’s important to have a company handbook that clearly identifies your company’s image, the mission statement and philosophy.

This is what you will use to help market your company. It is your road map to a publicity campaign. The branding of who you are will set the path for you. You can always modify your path, but be certain that it will have an impact on your branding as well.

Just like a publicity campaign, your branding image doesn’t happen overnight. It needs to be carefully structured.

If the lesson you learn is that your company’s image is created from within, then you are on the right track.

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