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Short or long, which is better for editors?


If you own a publicity firm, your clients are probably asking you to write articles that can be sent to the media, right?

And if you are a company, you’re probably asking your in-house pr person to do the same, or wondering why your publicity agency isn’t getting those articles published.

Well, this isn’t the only way to get noticed and published, but this suggestion is one method to consider. We call them "briefs".

These are short articles, usually less than 100 words. I share the same opinion as another company, called PR Ideas. He too writes that sending good short briefs can be excellent for editors who need fillers, or just short stories on different topics.

This can also position you or your company as experts in the field. Everyone is busy trying to jam long articles to reporters, publishers and editors. When in fact, they need short articles many times.

I like to think of doing these as a way to help the media people with their job and by showing them we offer a lot of valuable information.

On the other hand, don’t go wild sending dozens of these briefs every month. Especially to the same reporters. That will put you in a negative position with them. Timely briefs are good, but can be difficult for a publisher or reporter to consider if the timing is not right for them. I suggest doing timely briefs, and have a few that are not subject to an economic situation, or a trend or something that might become dated too soon.

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