Is Social Media Becoming a Business Tool? - CarsonPR Is Social Media Becoming a Business Tool? - CarsonPR

Do you have a pr marketing strategy that is ready to include social media?

We hear a lot about social media and all the new web sites that are popping up to get in the action. Now it seems that AOL, the 4th popular search engine, is gearing up to show it is part of this new social era.

The problem might not be that AOL needs to think like everyone else. When you visitsocial media networks the ParentDish.com site, it is targeted to a specific audience. As a marketer, I think that is a smart move. Because you cannot have a social media site that is too broad based. It just won’t work. Even the AOL Blog tries to stay within their own profile.

On the other side of this popularity with social media, one major segment is still not considered. Know what it might be? I believe in the near future we will start seeing “social media for business”. I wouldn’t be surprised if a programmer, or a search engine company like Google, isn’t already developing this. The problem I see is going to be how the business model will be presented. Probably more general in scope. Like MySpace. But I truly believe that segmented social media business sites will be part of a pr marketing campaign for all pr clients.

This may take a few years to mature, just like Facebook and the many other sites that exist today. Why do I believe this to be true? Because blogging in the business community is already happening. It is in major companies as well as small to mid size companies. PR Marketing strategies now include blogging as part of the business culture. Just as it was among the youth a few years ago, now social media is the place to be. So it only makes sense that “business” will soon begin to embrace this media as a pr marketing tool. It will be an excellent way for executives and all businesses to exchange their philosophy, their business culture to others, and possibly become a place to learn how to grow a business from a CEO’s perspective.

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