If you are a pr client, and want to improve how to get more free publicity for your company, let me tell you a few trade secrets on how you can do this.
If you are a local publicity professional, like an Orange County publicity agency, or a Los Angeles publicity company, this could be a good refresher lesson for you as well. Let’s look at what your pr agency, or your in-house publicity department might be doing. Then I will point out suggestions to improve your chances to gain more free press. Has your publicity campaign consisted of this?
• After sending our a dozen or more press releases about new employees being hired, you see very little lineage in the press
• You submit articles to the media, but find the reporters do not return your calls, or emails about them and the article is never published.
• You read the local papers (like the Orange County Business Journal, or The Tribune) only to keep seeing your competitors get all the ink coverage, and not your company.
I’m sure as a pr client, this may have happened to your publicity campaign, more than once. And if you are a publicity professional and see this happening, then re-evalute your writing and research. What are the answers to making this right, to get more publicity? If you are not going to hire a good local publicity agency, like CarsonPR.com, then try these simple tasks and maybe you will finally get noticed. Or you can go to the 101 public relations site to learn more.
1- Ask yourself a few important questions. Such as, are the press releases interesting only to you, or does it really have any story angles that relate to a publications audience. Another example, if your company does something of interest to help customers, or the community, then that is newsworthy to local media. One idea would be to promote through an article or press release that your web site offers free newsletters or coupons to help customers be more informative in saving money.
2- If you want local media attention, turn the story into how it affects the local area. Interview customers in a specific area, or local retailers on how your company has helped, or improved their business.
3- Create a news event. Especially today with high costs of fuel, and food, maybe do something to make a person’s money go further. Can’t think of anything, then give George Carson a call. He has a lot of creative suggestions to get your company noticed.
4- Another suggestions is to look at trends. Can your company, or services ride that wave? Social media and networking are hot, look into your company to see how it can be more proactive to this new technology.
Overall, there are lots of ways a publicity professional will do an overview of how to modify a press release to be more interesting to the media. If your in-house publicity department can’t find a way, maybe they have become too “corporate” and can no longer think outside of the company’s corporate culture.
If these few tips can get your publicity campaign off the ground, I’m glad. If these sound like common sense, then why aren’t you doing them. When you need a local publicity professional, give us a call at 949-477-9400. We at Carson Marketing, Inc know how to get noticed, we have been doing it since 1980.