Google and Yahoo are constantly competing with each other to prove they are the better choice. They are continually changing their algorithms and it affects the way companies are listed. Well, this has also created a lot of issues and complaints. Because just when you think all is figured out, they change it again. So now is the time to re-think your PR Marketing Strategy.
Ok, so what’s the secret? Actually, there isn’t a secret. Knowing the basics to search engine optimization and using these tactics can improve your rankings. Let me give you few tips to improve your website rankings:
1- Forget Keywords! Yes, that’s right. Keywords placed in meta tags, etc. are a waste and can actually cause your website to fall lower on the listings. In the last couple of years, SEO’s have decided this is no longer a valid way to rank sites. One reason (among others), many so-called web optimizers would “stuff” words and often they didn’t even relate to a company’s industry. So don’t let anyone tell you that using keywords in your meta’s is the way to go.
Ok, now that I crushed your SEO marketing strategy, let’s see how to effectively use keywords. Place keywords in your content. The website should include several of the keywords, but do not overuse them. That can also result in lower listings.
2- Titles are Key. One critical area that is always overlooked is the title of your pages. Web designers are becoming more aware of how important this is, but you should make sure that your titles are using keyword(s) to further improve your rankings. SEO’s look for titles that relate to your pages.
3- Content is Still King. Keep your content fresh. This doesn’t mean to always change your text. It means adding a blog section to your site. Be sure to keep this active. Have someone in your company blog at least twice or three times per week. And submit these posts to Google.
4- Backlinks. This still remains a positive way to show the SEO’s that your site is recognized by others. How do you get credible back links? Begin with a PR Campaign. This can be a series of press releases submitted to all the digital media in your market and submitted to Google, Yahoo, and MSN and sent through newsworthy online distributors. In addition, create a social media campaign. This should include Google+, a LinkedIn profile of your business, and a Facebook business page. These three social media combined with a pr campaign can give you the backlinks and awareness you need to get higher rankings.
The last thing on the list is a good, clean design. Why? Because as I said earlier, those little bots used by SEO’s are very sophisticated and can “see” if the site is ugly, hard to read, has poor grammar, or has too much color. The site should be easy to navigate and your home page should be clearly understood as to what services and products your company offers. If you need an SEO tune up to get more traffic and higher rankings, give George Carson a call. He will make sure you have a site to be proud of because it will get you results! Call today: 949-477-9400.