How many times a day, or a week have you or your pr clients used search engines? And of those times, how many were repeated searches, such as the weather, traffic, places to eat, sports results of your favorite teams, currency exchange, etc?

If this has frustrated you by re-doing these searches, even bookmarks are not reliable, because you need to go through all those bookmarks to find what you want, then read on!

Google’s Next Big Thing

Google is now “leading the pack” again with something they call Google NOW. This unique tool is the future that Google hopes to one day replace search engines, or at least that’s what they would hope for. Why? To put their competition out of business, of course.

If you are a publicity firm, or a pr client, then this could be an asset for you when doing all those searches. For example let’s look at traffic. It will automatically update in real time, the traffic situation by giving you alternate routes on the spot! You need to let Google NOW know your route, which is one of the many things you need to input into their database. Some concerns are the privacy of Google knowing your habits, your likes, and places you frequent. Well, stop worrying, they have been collecting this for years. Same is true with Yahoo, MSN and any other searches you have done over the past 10 years.

So take hold of these new innovations that keep changing our lives by learning how to use them to your benefit. Remember, change is the only constant in our lives, so trying to fight change can be a waste of time and energy. And if you want to know what else Google has planned, well it is called Google Glass. Check it out and see what is planned for the near future.

You can read more on this topic and the viewpoint from other reporters like Cris Crum who has a good perspective on how Google NOW may change your way of using Google in the near future.

Want to learn how to use street smart marketing and web marketing through publicity, then give George Carson a call. He can get your company going in the right direction.