There can be a funny side to advertising and publicity

How do you capture a readers attention, and make it memorable?

There are several methods to use. The shock approach, the factual/informative approach, the serious approach and the humors approach.

We chose to use the humorous approach for this specific campaign for our client, Foundations Financial.

The reason, we wanted to break away from the clutter of the typical institutional ads and show the investors we have something unique to offer than traditional companies.

The campaign consisted of placing two different ads in the publication. In addition, this magazine, Personal Real Estate Investor, has a conference at the end of this month and Foundations Financial will be one of the guest speakers on the panel.

The conference will allow our client the opportunity to meet one-on-one with investors and to get to know Foundations Financial personally at the conference.

When possible, using the two marketing tools of Advertising and Publicity can be very rewarding.

I like to always include the two because the final result is powerful and creates a stronger impact.

It also helps to position our pr client as a forward thinking and progressive company.

Publicity has many different applications. One of those is what I just described. Too often, the two departments of advertising/marketing and publicity work separately. I feel this is a waste of time and money.

So the next time you plan an event, or have an ad campaign running, try to incorporate your overall marketing strategy to get the two departments to work together. You will be pleased with the outcome.

See Also

• How to incorporate advertising campaigns with publicity
  Making Publicity Part of Your Advertising Mix