Is It Publicity or Marketing?

YouTube and Google

Google and YouTube purchase Google likes being in the news and takes a lot of chances. But that is one of their marketing strategies, to keep in front of the computer user public.

I have read many articles lately about the purchase of YouTube by Google. Some good, some are not.

One interesting viewpoint was by Bill Wise of Did-It, a search marketing agency.

He tells us that Google could have made a blunder in the $1.6 billion purchase. Bill gives three reasons for his theory:

  • YouTube is still young and in a market that has attracted a young audience and still hasn’t turned a profit
  • YouTube has only 65 employees compared to Google with 8,000 and MySpace with 300
  • Last is the legal issues that YouTube and Google are facing with copyright infringement

No matter your perspective, Google will win in the long run. It is possible that YouTube could be a short lived fad, or be taken over (in the market share) by Microsoft’s version (Soapbox), or other networks like CBS allowing downloads of shows and who knows, maybe videos. What Google is gaining is a lot of Publicity. You cannot pick up a publication, newspaper or watch TV, listen to radio without hearing something about this acquisition.

So the question remains, Is google creating a major publicity campaign around YouTube? If so, I think they will get back their investment just by the fact that many new people will now be attracted to YouTube and be exposed to the advertisers that Google hopes to reap the profits from. I’m also sure that Google learned it’s lesson with the failure of the ad venture, GooglePrint. Maybe they can apply the right marketing with this new venture.

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