Social Networking and Publicity

PR people need to watch closely this meida

It isn’t any surprise that a bunch of new words "Social Networking", "Active Worlds" and a host of others are becoming part of the Internet vocabulary. PR people and all publicity companies need to keep in touch with this explosion of how networking is gaining a lot of attention.

Several articles about how social sites, like MySpace, Facebook, Friendster and YouTube are now attracting advertisers to tap into this market. If you are a pr client, or have a Public Relations Service handling all your public relations activities, then you need to stay tuned with the markets as they grow. But don’t wait for the market to get saturated before becoming active in it. If you do, you will become one of hundreds of thousands trying to get visible in a crowded market.

iMedia Connection mentions these briefly in a couple of short articles on Promoting Your Brand In new Ways. They are doing a good service to keep us informed about social networking. Another writer, Cory Treffiletti, wrote an article about advertisers looking to cash in on this new media. I don’t fully agree that all of the social networks need to be hammered by advertisers. Such as Facebook, which is mainly a college "invitation" only network. If what Cory says comes true that it will soon allow political advertisers, then it won’t be long before all advertisers will have access to this media.

Notice how much attention this network is getting. Even I am addressing the issue. That’s more publicity for that market. As I have said many times before, Publicity is everywhere, you just need to identify how you can benefit from all the hype.

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