Publicity in Orange County doesn’t really get as much recognition for those pr agencies, pr clients as it should. For example, we recently were awarded the complete publicity, marketing and advertising for Azzurro Wheels based in St Charles, Illinois. The company, not being a major consumer product, makes Publicity in Orange County for our company limited to only pr clients that are national in the sense of name recognition, not national in scope.

The new client, which sells to the go-kart industry, manufactures different racing wheels for indoor and outside tracks for go-karts. Not a big impact for the general awareness, but big enough in the karting industry.

go-kart wheel manufacturerWe began the campaign by developing a theme “Simply The Finest. Period.” with a new fractional page ad. This is being enhanced with a web marketing plan to get more customers to visit the web site. We also created the company’s web site. In addition, we will be doing press releases, publicity press kits, negotiate pr articles, and will be responsible for all the marketing and advertising materials for the company.

When someone mentions the words “Publicity in Orange County” you think of only a few companies. That’s even true with Ad Agencies. Why? Those few get press becasue they may work with a larger, nationally known branded company.  Yet, many successful publicity and advertising agencies are in Orange County. There are different organizations and clubs that pr clients, pr agencies, and ad agencies can join. One for example is the OC Ad Club. Another, for those in publicity in Orange County you can join the Orange County Public Relations Society of America (OCPRSA).

Know who is seeing you

We are constantly hearing how ad agencies use different tracking methods and use different resources to track the results of an ad campaign. This should also be part of a publicity campaign. All pr clients and publicity firms know that it is important to know how a campaign is doing, and tracking results is one method.

If you are using any ad networks for a marketing or publicity campaign, then you should have the third party be using a tagging or coding process in place.

Using tags properly can help you better understand the results form prospects, potential and existing customers.

One tech author, Pam Stein writes this about tagging: "The network will then generate a tag that the advertiser will implement on the proper landing page(s) of their site. Typically, this is the confirmation page, so that they are able to see transactions produced from the campaign. But it could also be a thank-you page after a consumer registers for a sweepstakes or requests a brochure.

Whatever the goal of the campaign, the page that needs to be tagged is the one that appears once the user has done what you wanted them to do."

She further explains and gives an example of what a typical pixel code will look like when implemented into a page. Working closely with the marketing people and advertising staff in a company will strengthen a publicity campaign. Knowing what each department is doing can further your exposure so as to not duplicate efforts. Remember to allow for changes in a pr campaign. Being flexible is what tracking is about.

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