Tag Archives: carson marketing

Is PageRank still part of your web marketing strategy?

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If you haven’t done any web marketing on your web site in the last 8 to 12 months, then you probably think Google’s PageRank is important. Brace yourself folks, it isn’t any longer. Actually, it hasn’t been a tool that Google has relied upon for a year. 

A Google Webmaster Trends Analyst stated “We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true. We removed it web marketing PageRankbecause we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it.”

If this doesn’t convenience you to change your pr marketing strategy and re-work your web site, then you may just want to close your eyes and let the competition take away your market share.

 

Here’s an inside secret, Google is probably going to re-brand PageRank because a lot of people still use the PageRank in the tool bar. Why? Because some people still use PageRank as their final analysis for web sites.

 

If you need to hear this from the top people at Google, then watch this video – it is an interview with Norvig. Still need more? Ok, visit the WebPro News article from Chris Crum.

 

When you are ready to make things happen in a positive way with your website, contact George Carson at Carson Marketing, Inc.

The Real Secret to Social Media Success

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Everyone is offering his or her “secret” how to become a successful social media genius. If you are looking for a quick fix solution, or a one-step process to solve your pr marketing strategy problems, then you are not going to like the “TRUTH”.social media and networking

 

The real secret to social media success is to start with a Plan. Yes, you need to plan your pr marketing strategy. Just like a road map, if you don’t have a solid plan, then you are doing a shotgun approach with your pr marketing strategy only to hope something will work. It will take time to build a good social media campaign. And it should not be alone; it should be part of your overall pr marketing strategy. That is another reason why companies fail.

 

Ford Motor Company has been one of the few major corporations to understand how to use social media. Many others are trying to follow their steps, but what they are missing is the plan that was set by Ford.

 

These are some of the real secrets to creating a successful social media campaign:

 

First, you need to realize that social media is NOT a marketing channel to push your message or products.

 

Second, you need to make social media engaging to your network of people.

 

Third, people will not respond until they build a trust with you and/or your company.

 

Fourth, it is not about the sale, but about developing relationships.

 

Fifth, you need to be active with people, where they frequent, sites they visit, etc.

 

Sixth, establish guideline. These are the guideline for your employees. You need to set how they should communicate about your company on their own blogs, twitter and facebook accounts. You cannot control what they say, but if your corporate culture is positive, then your employees’ communications will also be positive.

 

Social networks are growing and it is only becoming a path for what the future will be in terms of how we communicate. For example, there are many networks like “upcoming” and “SCRIB” besides Twitter and Facebook that your company should be involved with. Do you need help in getting a social network campaign to be part of your pr marketing strategy? If so, give George Carson, Carson Marketing, Inc., a call at 949-477-9400. It’s time to get serious and grow your company using these marketing efforts with your pr marketing strategy.

Tips on SEO for Google News

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If your pr marketing strategies do not include using Google News, then your pr client will not get that needed exposure they deserve. What, you are not sure how to make Google News work for your pr client? I will give you some advice on making your pr marketing strategy work best when you use this tool.seo marketing tips

If you are somewhat familiar with SEO, then you may be aware of the Search Engine Strategies that was held in San Jose sometime back. The main thrust of the meeting/event was directed toward Google. One writer said that if the publishers would listen better, they might just realize how Google and Google News can help them. But that is another topic.

One of the neat things is the “real time search suggestions” with Google Suggest. For those writing in foreign languages, like French, Italian German or Spanish, Google News has added this feature as well. The best way to explain how this feature works was said by a Google spokesperson statement: “The feature can make your experience searching Google News better by helping you formulate queries, saving you keystrokes, correcting spelling mistakes and exposing you to queries you might not have thought of,” says Google. “The goal of all that? To get you to the articles you’re looking for as quickly as possible.”

Get your pr marketing strategy going in the right direction. Start using this tool. Just like a reporter, you then can get real time stories to be better targeted when you have the right tools, the Google Suggest tool that is. Get more tips on SEO’s with Web Pro News.

If your pr marketing strategies need help, or if you are a pr client that would like to explore this option to get more awareness, give Carson Marketing, Inc a call. Ask for George Carson. He knows SEO’s and can get your publicity marketing campaign ahead of the competition.

Contact George at: 949-477-9400.

Successful Email Marketing Strategies

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Companies need to use “street smart marketing techniques” during these difficult times. One smart strategy is to re-think how you reach customers. If you are a pr client, thenemail marketing strategies consider Email Marketing. It can be one of those marketing strategies that prove to be a winner for your company. But you need to understand how to use this tool effectively. You can get lost on what to do. If you search the words “Email Marketing” in Google you will get over 52 million searches.

Just like a solid publicity campaign, email marketing should have a plan. Here are a few tips.

1- Offer something of value. Don’t fall into the trap of discounting. Most emails will be shouting the price cuts, or discounts in the subject line. Instead provide value, such as information, or use the subject line to mention how your product or service provides helpful tips, or increases their profit margins.

2- Start a discussion. The first and last things we do in any day is check our emails. Just like a social network posts questions, try this in your email. It could be something that is passed along and soon your company is the focal point of that topic/product.

3- Follow-ups. Use email to follow up to a customer who made a recent purchase. Ask them about their experience with the sale, or with the product order. Get customers involved, it will show them you care.

These are just a few tips to creating a successful email marketing campaign. It still is one of the most powerful marketing strategy tools that a pr client can use during this difficult business climate. So start to make things happen. Use email marketing wisely and see the results. If you need help, call George Carson at Carson Marketing, Inc. He can be reached at 949-477-9400.