Are Customers Finding You Through Search Engines?

Your Customers Are Probably Going To Your Competitors Site

Ever wonder why your site isn’t getting all the traffic you want? Notice that your competitors are listed higher in the search than your site? How can this be when it is your key words?

A recent study found that "Fifteen percent of people who search for a company’s brand name end up going to Web sites of the brand’s competitors, affiliates or to price-comparison sites because those sites rank high in the results, according to a study to be released today by online competitive intelligence firm Hitwise, New York."

The study goes on to tell you that you need to buy more of the keywords that fit your company description. But what if your competitors are already paying for those key words?

In my opinion, that’s the problem with bidding wars for keywords.

Ms. Prescott, a senior analyst for Hitwise, said. "People are searching more navigationally than they used to."

Some even suggest buying your brand name that might be spelled incorrectly. This actually helps customers find you. People don’t use a spell checker in the search navs for Google, or Yahoo. So this could be a good suggestion.

Unfortunately, you can be spending a lot of money bidding for your brand name, or words that relate to your brand. Is there another solution? Yes!

I’ve said this before, blogging. But not just a blog site. You need one that has the muscle and wisdom behind the site. It is the special ingredients of how the site is structured, how the key words are inserted into the daily blogs, how it is found by search engines.

Let your competitors pay for the keywords and phrases, while you establish a blog site that will get your company, brand name, listed at the top of the searches. It’s time to let blogging work for you!

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