Boy, that’s a great question. Too often we find ourselves too busy or cannot find anyone at the company to take on this important responsibility. The answer is at least once per quarter–that refers to the website, not blogs. Even if you think your blog is enough, it isn’t.
You might think updating your company website is a waste of time and a lot of work, and maybe overkill to do this every quarter. But keep in mind, it is the “content” of your website with the proper back-links that help keep your rankings at the top of all search engines. You don’t need to change or update every page each time. I’m sure if you review your site every quarter, you will see that somethings can be improved and updated. It’s important to keep the site fresh. For example, you might be offering your products or services in a local or regional area, like Orange County. Updating this information will attract those businesses wanting to know who in their area offers the products/services that you do. Clients/customers will visit more often when you maintain the site with new content. That’s one reason why companies have blog pages within their website. But that alone isn’t enough to give the SEO’s a reason to rank your site higher.
Sometimes it’s just changing some photos to keep the pages fresh. One other thing, make sure that you title your photos. This helps the SEO’s “see” your content and that can help your rankings as well.
Just recently we realized it was time for us to update our own site. So we reviewed what our agency has been doing these past few years and decided to change the entire site–the look, navigation and update the services we offer. Even though we have been known as the publicity agency in Orange County, we wanted to remind those outside the area we have done national programs as well. So if you haven’t taken the time to look at your site, maybe it’s time to re-think the look and feel, or just update the photos of the staff.
Need help in designing or developing a new website? Give us a call for a no non-sense FREE evaluation of what it will take to “Get You Noticed”. Call George Carson today at 949-477-9400, or visit our new website for additional information: http://www.carsonmarketinginc.com