It’s not graffiti anymore, it’s pr
When you first hear or read the word TAGGING, you probably think of taggers who do graffiti on the walls. Well, think publicity and then think Internet, now you’re getting closer to tagging in today’s terms.
It is the linking of web sites. This old term is what describes how we use links to each other sites making search engines locate us faster.
It seems that this "linking" has been around in the earlier days of the Internet. Spammers were probably using this technique of marketing and when we were all hit hard with spam, search engines became more intelligent by counter acting their tactics.
You or your web designer, programmers often use tagging with your site. You have heard the words meta tags, keywords, right? Well, that is a form of tagging.
When a company wants to optimize your web site, this is one of the tagging areas that are often refined.
If you are in publicity and think this stuff is too deep in conversation and you don’t have an IT person, then use this handy tool for creating links. It is Yahoo’s Del.iclo.us. This is a tool bar that you can download from Yahoo’s site.
Tagging can help your publicity in many ways. For example, tagging can be done with pictures that are in your press release (which should be in your pressroom’s web site), or online video. Many sites have this available such as Yahoo 360, or Technorati’s blog that addresses tagging.
Publicity campaigns are no longer a list of releases or articles; it is your web site and making it SEO friendly with tagging, as well as other unique optimizing tricks. But that’s another subject.
See Also
- Create a powerful Web Site with Tagging
Publicity needs to be tagged
Google likes being in the news and takes a lot of chances. But that is one of their marketing strategies, to keep in front of the computer user public.
In order to build a successful branding program for a company name, or a product requires several steps. To begin, you need to make sure you have a plan in place.
Everyone who builds a web site claims to know optimizing. The same is true about those small startups saying they can get you listed at the top of SE’s (Search Engines). How is this relating to publicity? Because “Publicity is Everywhere!” If you direct the media to your site, but they forget the URL, they probably will type specific keywords in the SE to locate the web site.
I am sure that the word "optimize" is overused, over said, and most likely is more than overdue. How can it be overdue? When it relates to publicity. Such things as press releases, or articles for the media all should be optimized for maximum exposure.
This type of tagging is more accepted. Just like the graffiti taggers are sending a message, the Internet tagging craze is how we title messages. It can become an excellent publicity and marketing tool when used correctly.
The blog I wrote on "Publicity is your web site" is one of several parts to taking advantage of a web site as another pr tool.
Public relations firms need to step-up to their pr clients and request meetings with the marketing staff as well as the sales departments. Discussions about how each is handling their departments to increase sales will open conversations to work collectively. Competition is not going to get less, but more intense, no matter your industry.
that wants More
only to realize they are out of town? Wasted time? Maybe. More than that is the frustration of not reaching that person.
If this is how your publicity campaign sounds, then you need to rethink what you’re doing. It is up to your pr agency, or pr staff to continually develop press releases, pitch stories, or arrange for interviews. It is this on-going effort that makes any campaign: publicity or advertising, become effective and gain exposure. The positive results will follow when you have this concentrated effort in place.