In this tough economy it is necessary to keep your potential customers at your site and convert them to buyers. This pr marketing strategy is a must for you to have a successful eCommerce web site. So how do you do this? It all begins with Optimization. Yes, that word keeps popping up, but this time, I will provide you some pr marketing strategy tips to spot if your site is well optimized or if it is time to re-design the site and optimize it.
To understand the right way, you need to know the “failure” signs of a poor web site. For example here is a short list of what a poor failing web site contains:
1- Poor Copy. Too often the copy talks about too many things, and is not focused on how your site, or the products will benefit your customers.
2- Difficult to navigate. If you have visited a site and thought how poorly it was to find things, or navigate, then use this to really see if your site falls in this category.
3- Difficult to find items. Many web sites try to pack as much products into their site, only to get the visitor lost and confused as what to buy. Keep your products limited to a few, or to a specific category.
4- Broken links to web pages. This happens too often. It will also cause you to get poor ranking on the search engines. Check all your links, make sure they work, and if you have links to other sites, make sure they work as well.
5- Poor design. This should be at the top. If your site is too busy, or lacks interest, then you need to re-design the site to be more pleasing for visitors.
6- Contact Information. Again, this important area is one of the main causes of people moving on from your site. If visitors have questions, or want to contact you, give them an easy email, phone number, or form for them to get in touch. People want to know you are real, so don’t provide a “yahoo” email account, or a PO Box for an address.
These are just a few of the pr marketing strategies that you can do to improve the conversion rate of visitors to your web site. If you want a FREE analysis of your web site, give Carson Marketing a call. We will give you FREE tips on how to improve your site. Or you can keep going on as usual and watch your competitors take all the business from you.