I guess I’m on a web marketing kick. My last blog told you about web marketing and how to optimize a pr clients site for Google. Well, I want to now tell you how publicity can be part of your web marketing campaign.
First you need to realize that web marketing is not a once-in-a-while job. It requires an on-going effort with savvy web people to make it all work properly. If you have a PR Client that is asking to get their web site ranked higher, such as on page one of Google, you better make sure you fully understand web marketing. Look at the definition of web marketing in wikipedia.
Web marketing has become a major career that an association, webmarketing association, was formed in 1997. Visit the site, it has some good information.
A Web Marketing campaign can consist of: SEO (Search Engine Optimization), SEM (Search Engine Marketing), banner ads, email marketing, among a lot of other elements. That brings me to publicity. Finally got there! Press Releases written properly can help a pr clients web site gain higher page ranking. But it is how the press release is written and optimized. Yes, even a press release needs to be optimized. Then the distribution channels you use are also critical. Just sending it to a free distribution service may not get you full exposure on Google Alert or Yahoo News. Even local pr clients who want local publicity, this can be an excellent marketing tool.
Another publicity effort should be social networks. Using sites like Facebook, or MySpace is good, but you need to make sure the podcast, or video has something solid to tell. It cannot just be an ad campaign. Places to test market would be on YouTube. Writing articles for Internet distribution is another great way to incorporate publicity into web marketing. There are many other ways to make a publicity campaign more effective when you use the power of web marketing. Need help? Call George Carson for a free one hour consultation. He can be reached at: 949-477-9400.