Update news. I’ll keep this short, as there isn’t much to say after I make my statement.
It was just over a year ago when I wrote about Google’s introduction of their WAVE concept. At the time, it was going to change how email and social media is used by business and consumers. The article I wrote titled: Is your PR Marketing Strategy ready for the next “WAVE” was written in May 2009. Today, Google announced it was canceling the program by the end of this year.
Seems that even the people with all the money just can’t demand to change things if people are not willing to accept it. A lesson I hope was learned by Google. So what then happens to all these followers who jumped in? They will just have to go back to the old fashioned email programs that they have been using for the last 15 years.
So if you are a pr marketing person, or a pr client who thought this would change how we communicate, dust off that old email account and get back to business.