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As much as we all love and use Google everyday to find information, we are slowly becoming dependent upon them to guide us to what we hope is all the information.

Choices, are they getting limited?

Choices, are they getting limited?

I truly believe Google is actually controlling what information they want us to read about. Yes, you can say that about any search engine, like Yahoo as well. But if you recall when we all began using Google it was because of their ability to provide more listings of places, people, and information we were searching for.

I do like them, and Google has been perfecting their searches, but are you aware of the recent changes to their algorithms? If not, then before you plan your pr marketing strategy be sure read this blog. The past updates have hurt and destroyed many websites who rely on the traffic from the searches.

I recommend that you don’t only rely on Google alone, but use other sources, search engines, to get a good cross reference of information. Just like getting more than one doctor’s opinion, do the same with your searches.

You might recall when Google launched its Panda update four years ago. It had a terrible affect on thousands of websites. You probably noticed that Google is providing more and more content directly on its search pages. Yes, that is good, but it reduces the need for users to click over to the websites, therefore reducing traffic to other sites. To take this a step further, are you aware that Google is showing lyrics in search results? They will show part of the lyrics and then insert a link to their Google Play if you want to see the entire lyrics. Isn’t that more control Google has on us by directing you to where and who you get information from? I think this is pat of their marketing strategy and it is doing more harm than good, in many cases.

Ok, need more proof? A list of the top “Falling Stars for 2014” by SearchMetrics shows in terms of search visibility and various lyrics sites that made the list. For example, LyricsMode and Sing365 both fell 60%. That’s a dramatic decrease. The hardest hit in this category was eLyrics.net which fell 92%. Here is the link to the full list of falling stars: http://bit.ly/1uLdfHt

Many of these and other business sites can only survive with the flow of traffic. We are seeing many of these online lyric sites decreasing staff in order to survive. I am sure this is also true for other online businesses. So what is the solution? Well for now, in my opinion, I suggest when you develop a social media campaign strategy, you do more than hope you get listed on Google, but include a wider array of social media to keep your brand and message in front of potential and current customers. I also recommend an on-going publicity campaign to keep your brand highly visible.

If you are experiencing this problem, or want to prevent Google from dropping your rankings, give George Carson a call at 949-477-9400. Don’t wait until something happens, as the doctor would say, use preventative measures.

It is almost impossible in today’s competitive environment to keep our daily activities organized in one place.Calendars are good to know what to do that day, but you probably have other “reminder” systems in place to coordinate all your daily activities. If your business is large enough, your secretary or assistant might be that organizer for you. But not always is that person at your fingertips.

Time Management System

Organizing Business Activities

I came across a few APPS that could help you organize your activities all in one place, making life just a little simpler. I am sure there are other apps being developed during this writing, maybe even something completely different will become available making all these apps obsolete. So for now, lets look at these 5 apps.

Recently Google launched an app called Google Keep. Like many of Google’s products, the “Keep” will sync your notes with Siri (iPhone users) and Google Drive. It will color-code them for easy retrieval, construct to-do lists, compile photos, and archive notes for later viewing. If you have used Evernote, then you will most likely want to try Keep. Google is constantly improving this app to become the choice for people on the go.

Jumpchart is slightly different. For example if you are redesigning your website, Jumpchart helps you plan your website layout, view the most recent content revisions, and a lot more, all in real time. Although this app is free, the more advanced features are at a cost up to $50, but worth it if that’s what you need to help keep things organized.

For those who are concerned about accounting and billing might want to look at Harvest app. This is a time tracking app program that will help you see where your staff is spending their hours, based on time spent on each task. If you use QuickBooks, you can export these reports into that program to keep real-time reports for billable hours. Another feature of Harvest, you can create invoices with your company logo and offer clients to pay invoices online.

Here is something that many active social media people will find useful. Hootsuite. This app helps you manage all your social networks, such as Linkedin, Twitter, Google+, Foursquare, MySpace, WordPress, Facebook and Mixi accounts. It’s a great way to track your brand mentions and analyze your social traffic.

What's next?

What to do next?

If you are truly a busy entrepreneur who just cannot remember to take your iPhone charger with you, or pick up your cleaning, or need to locate a restaurant for a client lunch meeting, then look no further than WunWun. This is not free. It’s a concierge service to make sure all your needs are met and on-time. WunWun is a 24/7 service that cost $2.50 for every 5 minutes of service, or you can choose $20 flat fee for deliveries.

I am still trying to find an app that just lets me be alone for a while. Seems our lives are so packed with things to do we just cannot tear ourselves away from not knowing what is happening in the world, or what our competitors are doing next. If I find an app that lets our devices all fall asleep at the same time, I’ll pass that along to you. For now, keep organizing.

If you want to learn how to make your business more productive, then call George Carson at Carson Marketing, Inc. 949-477-9400

 

Update news. I’ll keep this short, as there isn’t much to say after I make my statement. wave, email

It was just over a year ago when I wrote about Google’s introduction of their WAVE concept. At the time, it was going to change how email and social media is used by business and consumers. The article I wrote titled: Is your PR  Marketing Strategy ready for the next “WAVE” was written in May 2009. Today, Google announced it was canceling the program by the end of this year.

Seems that even the people with all the money just can’t demand to change things if people are not willing to accept it. A lesson I hope was learned by Google. So what then happens to all these followers who jumped in? They will just have to go back to the old fashioned email programs that they have been using for the last 15 years.

So if you are a pr marketing person, or a pr client who thought this would change how we communicate, dust off that old email account and get back to business.

 

If you haven’t done any web marketing on your web site in the last 8 to 12 months, then you probably think Google’s PageRank is important. Brace yourself folks, it isn’t any longer. Actually, it hasn’t been a tool that Google has relied upon for a year. 

A Google Webmaster Trends Analyst stated “We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true. We removed it web marketing PageRankbecause we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it.”

If this doesn’t convenience you to change your pr marketing strategy and re-work your web site, then you may just want to close your eyes and let the competition take away your market share.

 

Here’s an inside secret, Google is probably going to re-brand PageRank because a lot of people still use the PageRank in the tool bar. Why? Because some people still use PageRank as their final analysis for web sites.

 

If you need to hear this from the top people at Google, then watch this video – it is an interview with Norvig. Still need more? Ok, visit the WebPro News article from Chris Crum.

 

When you are ready to make things happen in a positive way with your website, contact George Carson at Carson Marketing, Inc.

Blogging is still one of the most required media when creating a social network program. PR Clients need to make sure their blogging is done on a regular basis. Business blogs are necessary and helpful. Companies can control what is said about their people, products and services and can use their business blog sites to better understand the needs of employees. When done correctly, business blogs can help pr clients target thier customers needs by “listening’ to what is said. In turn, pr clients should respond to any negative or positive comments so customers feel a connection, which builds trust.

So what is different from a business blog vs a typical blog site? blogging

This important pr marketing tool helps you to communicate more effectively to customers and potential customers as well. Last year in April, a blog I wrote listed of a few companies’ that have business blogs. These will give you an idea of how other company’s use blogging to improve their position and image:

Gizmodo

Google Blog

Loosetooth.com Shop Blog

 If you need more reasons why a business blog can improve your company’s position and image, give George Carson a call at 949-477-9400. It could be the best call you make this year!

Social media has become a staple in the world of communication. The proof is the new battle between Bing, and Google who both recently announced deals withsearch engines bing and google Twitter and Facebook. So how does this affect your web site? A lot, and in a positive way! This shows that SEO and social media are partners in your pr marketing strategies success. Be sure your public relations campaign includes these updates.

Since both SEO’s like content, and a lot of it, then your Twitter and Facebook can become major sources to be recognized by these SEO’s. But remember as I mentioned in my recent posts about Twitter, you need to have good content in those limited words. Don’t make sales pitches, give content.

Use keywords in your tweets and Facebook sites. And important are the links you use in the content. One tip, don’t have your feeds cross back and forth from your tweets and Facebook, turn it off, if the messages are the same on both. This may affect Bing from picking up your feeds if the are the same. Make them each unique, and you are good to go.

This is just another change in the war of search engines struggling to become the choice of consumers. Keeping informed of these types of changes is a full time job. So keep following this blog and we will do our best to help you be current so that your public relations campaign and pr marketing strategy is a success

There has been a lot of discussion about social media replacing email. I doubt this will happen. At least for now. Email might be reconfigured over the next couple of years, but I think email is here to stay. Is your pr marketing strategy focusing on email or social media? If you are choosing one over the other, then your pr marketing strategy needs to be revised. It is best to keep both marketing strategies to have a successful marketing plan. email and social medi

 

I read several different articles claiming that social media networks are replacing email. One in particular describes how everyone at a company is assigned an email account, but a movement to stop employees from using social networks at work is on the incline.

 

Another good article by a WebPro writer, Chris Crum, created a list of reasons why email is not going to be replaced by social media. These are just a few of his reasons:

 

1. People still send hand-written letters via snail mail, even though they could instead make a phone call, send an email, text message, or status update.

 

2. Nearly all sites on the web that require registration require an email address. Some are starting to integrate social media into this process (through things like Facebook Connect), but that is still a very small fraction, and they typically still allow for email information as well.

 

3. Email notifies you of updates from all social networks you are a part of (provided your settings are set up that way).

 

4. We haven’t seen any evidence yet that Google Wave really is the next big thing and will catch on a large scale.

 

5. Email is still improving. It hasn’t screeched to a halt with the rise of social media. There is still innovation going on, and integration with social media. Look at how Google is constantly adding new features to Gmail. Look at the new Yahoo Mail.

 

6. Even social networks themselves recognize the importance of email. Never mind that they update users about community-driven happenings via email. MySpace (still one of the biggest social networks) even launched its own email service recently.

 

The next time you are told by your pr client to not use email as part of the marketing strategy, just pass along this short list. It may not convince them, but at least you pointed out reason why it is important to keep email in the plan, at least for now. If you need help in deciding on the direction to take, or need help with a successful social media campaign, give George Carson a call today at 949-477-9400.

Here we go again! Another attempt at social media, but this time it is one of the giant Internet companies, Yahoo. It is not well known, but Yahoo did an attempt at social media called Mash. It “crashed andsocial media networks failed” on September 29, 2008. This shows you that just because you have a fat piggy bank with unlimited resources, you can fail. To be effective with your pr marketing strategies you need to know this.

Unlike Google who used “Blogging” to get social with it’s “Follow this Blog” link, Yahoo tried being another Facebook, or MySpace. Now Yahoo has learned a lesson and has re-invented itself in terms of social and blogging. This time Yahooo  is claiming to be more of a social destination. According Stoneham, who says the following about the new yahoo social direction:

I want to make it clear that this new profile is not intended to be a new social destination on Yahoo!. Rather, our plan is to integrate “social” as a central dimension into the services you use every day. For example, if you’re on Yahoo! Messenger 9.0, you’re already seeing Yahoo! Buzz, Mybloglog, and Twitter updates as part of your friends’ status messages. Soon you’ll see social capabilities added elsewhere across Yahoo!, beginning with places where you start your day. The new homepage we’re testing will soon have an application that lets you stay up to date with what your friends are doing across the Web. And Yahoo! Mail will be delivering a smarter inbox, displaying emails from your most important connections first.

Developing a pr marketing strategy for your pr clients, or if you are a pr client, don’t feel these attempts are showing a crowded market for social networks. I still feel the industry is growing and maturing. Yes, there will be fallouts, and that in turn builds a stronger understanding of where the next level of social networks is going. In my opinion, it is going to be more “business” related. There will always be consumer sides to social, but the business community is hungry for this as well, but on a mature level. So keep your pr marketing strategies in touch with the changes and keep an eye open for new social BUSINESS networks, it is only a matter of time, and the time is not far off.

Use the SEO’s to get listed

There are thousands of new pages being indexed everyday. Your web site is just one of the millions being asked to get listed and hopefully on the top 10.

So how does a company find the right source to get the site listed on search engines like Google, or Yahoo, or MSN and the other majors? It can be done, but patience is a must. Unless you pay for a position on the "sponsored" page, or bid on key words, or do the pay-per-click method, you need to use smart submissions and marketing.

Just like good publicity, it takes time to get a high ranking and top 10 listings.

Most of the major search engines will allow you to directly submit your web site. Google offers free listings, but then again, you and a million others are listing there.

If you are ambitious and willing to go through a list of seo’s to find other free and paid listings, this is a good place to start…try this link. For those pr clients and advertisers wanting quick response, go to Yahoo’s paid inclusion.

Once listed, you need to make sure you stay there. Oh, one more thing. Be sure your site is correctly optimized. That means more than key words and key phrases. If you want more information on this part just contact me.

After you are listed, put a schedule in your publicity plan to update the site every four months. Keeping it fresh is another good business strategy. Search engine marketing is serious business, and that means you need to treat your site as a business using smart web marketing strategies.

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