Here we go again! Another attempt at social media, but this time it is one of the giant Internet companies, Yahoo. It is not well known, but Yahoo did an attempt at social media called Mash. It “crashed and failed” on September 29, 2008. This shows you that just because you have a fat piggy bank with unlimited resources, you can fail. To be effective with your pr marketing strategies you need to know this.
Unlike Google who used “Blogging” to get social with it’s “Follow this Blog” link, Yahoo tried being another Facebook, or MySpace. Now Yahoo has learned a lesson and has re-invented itself in terms of social and blogging. This time Yahooo is claiming to be more of a social destination. According Stoneham, who says the following about the new yahoo social direction:
I want to make it clear that this new profile is not intended to be a new social destination on Yahoo!. Rather, our plan is to integrate “social” as a central dimension into the services you use every day. For example, if you’re on Yahoo! Messenger 9.0, you’re already seeing Yahoo! Buzz, Mybloglog, and Twitter updates as part of your friends’ status messages. Soon you’ll see social capabilities added elsewhere across Yahoo!, beginning with places where you start your day. The new homepage we’re testing will soon have an application that lets you stay up to date with what your friends are doing across the Web. And Yahoo! Mail will be delivering a smarter inbox, displaying emails from your most important connections first.
Developing a pr marketing strategy for your pr clients, or if you are a pr client, don’t feel these attempts are showing a crowded market for social networks. I still feel the industry is growing and maturing. Yes, there will be fallouts, and that in turn builds a stronger understanding of where the next level of social networks is going. In my opinion, it is going to be more “business” related. There will always be consumer sides to social, but the business community is hungry for this as well, but on a mature level. So keep your pr marketing strategies in touch with the changes and keep an eye open for new social BUSINESS networks, it is only a matter of time, and the time is not far off.