PR Marketing Strategies PR Marketing Strategies Archives - CarsonPR

Many of the social media platforms like Twitter, Instagram, and Facebook are still useful media. And business networks like LinkedIn are very powerful, if you know how to use the tools effectively. Are you experiencing “APP Overload?” Confused what is the best platform to use in your pr marketing strategies campaign? You’re not alone.

Vine App

Vine App

It hasn’t been 2 years since marketers and advertisers were finally understanding how to use them in social media marketing, and now we need to learn all over again how to reach targeted customers. Let me explain. These social media platforms I mentioned are continually expanding their capabilities to be more productive. One in particular is Twitter. Two years ago they created a new app called Vine. The purpose of Vine was to give marketers, like Coco Cola, Dunkin’ Donuts, Target and publicity firms a way to post short videos (6 seconds in length). It was great for the first 18 months. Then competition from other platforms like Instagram, Facebook, and YouTube created their versions of short video formats marketers could use. But not all is lost. Still today, Vine has about 4% of all videos posted. This can be an effective platform for PR Clients when combined with others.

Allison Stern, founder at Tubular Labs commented about the decline-using Vine saying, “I assume that brands are having this platform fatigue”. I think that best describes what is currently happening with this app overload.

If you want to post something that is happening now, then you need to look at Periscope. That’s another Twitter app, which has become popular because it is a live video streaming app. They have a few cool features. When you tap the video (screen) it sends little “hearts” across the screen. It is their way of acknowledging, “likes” to compete with Facebook. Originally Periscope was developed in 2014 by another company and named it Bounty. Then in February 2015 Twitter saw the value and purchased the app, renamed it Periscope. To understand how fast this app became a hit, in less than 6 months of its release, Periscope had 10 million accounts.

So before you abandon any of your social media apps, just keep posting videos on all platforms, and write short Tweets, blogs and keep your brand in front of customers through all the different social media platforms, today and whatever develops tomorrow. Need help getting your social media campaign going, if so, call George Carson at 949-477-9400.

We all know or have heard in social media that content is king. This was to my knowledge challenged recently asking if it is still true. Well, in my opinion, it still is. Besides content in your blog, or on your website, we now are finding how to effectively use content as a marketing strategy as another form of pr marketing strategies.

Simply put, a content marketing strategy actually refers to the power of the content and Social engineering conceptunderstanding how you create the appropriate content strategy. Confused yet?  Ok, let me give an example.  In social media, such as Twitter, Facebook, and Pinterest you probably tell people, followers and sometimes even customers about your products or services. Take this PR one step further by now creating a “two-way” conversation.  Make your pr content be shareable, work to make it trigger a discussion to encourage your social network to continue the conversation within their social circle.

In order to be effective with a content strategy you should have a clear understanding of your objective before you begin making any statements, or starting up a conversation. This type of content is designed to build viable web content that will engage your target customers as well as search engines.  This can also help increase your visibility with the search engine rankings.

When you create conversations (content) it will usually increase your online business and generate maximum web visibility to build a strong reputation. Therefore be sure to always provide enough quality content for customers to talk about with others. This is an effective way to expand your pr marketing strategy.

Aron Agius a well-known person in the field who has helped online marketing campaigns become successful made this statement:

“The importance of content marketing strategy cannot be underestimated. Content is the foundation of any successful online marketing campaign. A great strategy is needed in order to fuel social media activity, to create high converting landing pages for pay per click marketing, and to power increases in search engine rankings for target keywords.” He continued saying, “businesses of all sizes can benefit from implementing a solid content marketing strategy. Small businesses have just as much opportunity as big business to reach an increased audience trough content marketing – the key element that needs to be monitored is consistency. Consistent content creation and marketing is what sets apart businesses from the many similar businesses jumping on the content marketing bandwagon.”

I do not think I could have said it any better.

And if you are not sure how to implement this strategy, Aron has these 5 steps that you can follow:

1) Focus your plan around being able to consistently create high quality content.

2) Ensure your content strategy covers a wide range of different content types. Text blog posts, advanced guides, info-graphics, images, video — the more types of media you create the greater the potentially reach and the number of different distribution channels you can use to get eyeballs on your content.

3) If need be outsource your content creation, but only do so once you have developed strict guidelines around tone, style, voice, and the core messages that you want your content to speak towards.

4) Identify the problems in your industry, the questions people are asking and focus on being a resource that creates content that solves problems and puts you in a position of authority within your industry.

5) Don’t forget the marketing in content marketing. This is the most important point. People are now creating endless amounts of content and thinking they are doing content marketing. You should be spending as much time in marketing the content as you are creating the content on the first place.

Now go and start some conversations to engage your customers.

There are a lot of conversations (noise) in social media. If you just try to follow only a few like Twitter, Pinterest, LinkedIn, Facebook, you will get drowned in all the conversations. So if this is overwhelming to you, then lets look at how to make people listen.

bigstock-Businesswoman-With-Big-Ears-10623491First of all, building a social media network is very important for pr clients. Before starting any social dialogue, these are some of the questions you need to ask when doing your conversations. Does it stimulate your customers to do the action you desire? Is it building brand loyalty? Are you creating any dialogue for people to interact with your conversation?

Major brands are using “conversations” to further build their pr visibility and brand. Companies like Coke, Pepsi, Microsoft, Apple among many others are aggressively “talking” to their consumers. But are their customers really listening? Some of these brands use Facebook and Twitter to get people to participate in contests, or engage them into a discussion. These pr marketing strategies are good, if understood. Sometimes the results are very small when you look at the overall numbers these social media have in comparison to those people responding. Does this mean they should not continue their publicity campaign? Of course not. You need to have a plan, just like a marketing plan, or media plan, you need to develop a publicity strategy of where, when and the topics you want to start. Just because the immediate followers or those responding might be small, you are developing a massive exposure about you and your brand. And the same is true when you ran a print or TV campaign. The exposure is always greater than those directly involved in your message. This is part of building a brand.

I read a recent article by Barry Levine that sums it up  “ Social media conversations are a whisper not a shout.”

That means you need to know who are your customers, know what they like on social media, what they enjoy Social meida-penguinsdoing and how often do they engage in the social media that you want to connect with them. Seems like a lot of research, and it is. But once you have learned this about your customer, then you can begin the “conversation.” With that said, it is important to have a true conversation, not a sales pitch, nor how great your company or brand is. Just like you would discuss a topic with a friend, keep your conversations friendly, and point out the good and bad about something. Get people to interact. That’s why so many brands use contests. Unfortunately, that is now getting overused and should be done on a limited basis, not become your main reason to have the conversations.

In summary, are conversations being heard? They can be if you are active in conversation with your customers and start topics that they would like to discuss. Remember, postings are good in social media, but that isn’t building a brand unless you get people involved in conversations. Then the word will spread beyond the social platforms, that’s how to create the buzz in the industry.

If you are ready to continue the conversation, give George Carson a call at 949-477-9400.

How difficult can it be to send a press release to the Wall Street Journal, or get your company featured on a national TV news show, like Diane Sawyer? Actually, it is very difficult. Sending the release alone is easy. Getting the reporters to take serious notice of what you sent, that’s difficult. And harder yet, is to make your company be newsworthy in their eyes.

National and Local Publicity

Getting any reporters attention requires relationships. A good public relations agency has developed strong relationships with the media. This doesn’t happen overnight. Unless you have a world changing product, or a unique service, it may be a challenge to just get any media to listen to what you have to say. With all the world politics today, disasters, and 3rd world revolutions, getting your 15 minutes of fame may not be as easy as you expect. PR Clients tend to believe they have the best product, best story, or the best new widget and the world needs to know this. Well, as true as this might be, if the presentation to the media isn’t as exciting, then you just lost that pr opportunity.

Packaging (presenting) your story is critical, as is the timing. Putting fluff into your release or story is not a good idea. Keep the facts real, keep the information short and don’t SELL your story using sales pitch language. Remember, reporters are people. They do not want to be sold to or told that you are the greatest at what you do. Explain why your product or service will help others, or solve a specific problem. That is just one way to get the attention of the media.

If you want to get local publicity, you need to do the same thing as a national publicity story. A good local publicity agency will have a good relationship with the local media, and they will know how to package your story to the selected reporters that best meets your pr marketing strategy.

Learn more about getting national or local publicity from Carson Marketing, Inc. Call for a NO COST consultation meeting to discuss how your company can be in the news. Contact George Carson at 949-477-9400.

Publicity is everywhere! And that is why social media is one of the most successful resources to get publicity quickly in front of your potential customers. Ok, I will now get into why LinkedIn has actually become a solid pr marketing tool.

Unlike Twitter (which should be part of your pr marketing campaign), LinkedIn is purely a businessperson’s social media. Yet, too often it is thought of as a place for job hunter’s or those looking for people to add to their company. In the past this was how LinkedIn was used, but it has grown more as a means to build traffic to your web site. Why is this a good thing? If you own a business, or are a VP or manager of a company, it can be a place to create topics, and discussions among peers. It can direct them to your site and establish business relationships that can lead to more networking and sales. Linkedin

Without trying to give you many examples, just visit Chris Crum’s article on this topic. I was glad to see and read his article because finally someone else recognizes the value and maybe pr clients will listen to a different person who sees this as a major opportunity to build traffic to your site. As many of you may know (at least I hope you know) LinkedIn announced it is now integrated into Microsoft Outlook. This is a big deal for LinkedIn! So now you should more than ever take advantage of this powerful social media and add it into your pr marketing strategy campaign.

If you do not have the time, or the staff to handle a social media campaign, then contact a social media company that could get you started. Don’t know anyone? Then call George Carson at Carson Marketing, Inc. – 949-477-9400.

 

With the new battle among Google, Yahoo, and Bing to become the “choice search engine” by users, it is important to keep your pr marketing strategies current. That means knowing how SEO’s are finding your site to give it a ranking position in their index. Keywords are very important, and keeping the content fresh is also key to a successful web site.optimization web site

 

These tips below to optimize your site are used by professional web marketing companies and should be added to your pr marketing strategy as an on-going program. Just optimizing your site once a year, or every 6 months can cause your site to loose its page ranking. Why? Because your competitors are more aggressive today than ever before to keep their company in front of potential customers. If you do only the minimum web marketing for your site, then do not expect customers to find you. Or to see your site listed on the first page of any search engine.

 

Let’s look at a few pr marketing strategies for web site optimization.

 

1- KEYWORDS. You need to do more than add a few keywords to your web site html. You need to research which keywords are most often used by your customers. Don’t guess, or use what YOU think are the best keywords, use an analyzer tool, or contact a professional.

 

2- FRESH CONTENT. Keep the web site fresh with new information on a regular basis. Do this every 3 months. It isn’t necessary to change every page of text. Have your blog be part of your site, and add a link to your Twitter account.

 

3- USE LOCAL TERMS/WORDS. Not all businesses are nationwide. Even if you are a national company, be local with your site. Use words that relate to location. Such as “local publicity in Orange County”, or “full service advertising in Santa Ana, CA”.

 

4- DISCUSS YOUR INVENTORY. If you have a cosmetic or beauty store, mention what new items, or clearance products you have. That will help your visitors and those surfing for products know your inventory.

 

These are just a few tips to optimize your site to get better ranking and positioning with the search engines. For more in-depth, professional help contact George Carson at Carson Marketing, Inc. at 949-477-9400.

Social media has become a staple in the world of communication. The proof is the new battle between Bing, and Google who both recently announced deals withsearch engines bing and google Twitter and Facebook. So how does this affect your web site? A lot, and in a positive way! This shows that SEO and social media are partners in your pr marketing strategies success. Be sure your public relations campaign includes these updates.

Since both SEO’s like content, and a lot of it, then your Twitter and Facebook can become major sources to be recognized by these SEO’s. But remember as I mentioned in my recent posts about Twitter, you need to have good content in those limited words. Don’t make sales pitches, give content.

Use keywords in your tweets and Facebook sites. And important are the links you use in the content. One tip, don’t have your feeds cross back and forth from your tweets and Facebook, turn it off, if the messages are the same on both. This may affect Bing from picking up your feeds if the are the same. Make them each unique, and you are good to go.

This is just another change in the war of search engines struggling to become the choice of consumers. Keeping informed of these types of changes is a full time job. So keep following this blog and we will do our best to help you be current so that your public relations campaign and pr marketing strategy is a success

There has been a lot of discussion about social media replacing email. I doubt this will happen. At least for now. Email might be reconfigured over the next couple of years, but I think email is here to stay. Is your pr marketing strategy focusing on email or social media? If you are choosing one over the other, then your pr marketing strategy needs to be revised. It is best to keep both marketing strategies to have a successful marketing plan. email and social medi

 

I read several different articles claiming that social media networks are replacing email. One in particular describes how everyone at a company is assigned an email account, but a movement to stop employees from using social networks at work is on the incline.

 

Another good article by a WebPro writer, Chris Crum, created a list of reasons why email is not going to be replaced by social media. These are just a few of his reasons:

 

1. People still send hand-written letters via snail mail, even though they could instead make a phone call, send an email, text message, or status update.

 

2. Nearly all sites on the web that require registration require an email address. Some are starting to integrate social media into this process (through things like Facebook Connect), but that is still a very small fraction, and they typically still allow for email information as well.

 

3. Email notifies you of updates from all social networks you are a part of (provided your settings are set up that way).

 

4. We haven’t seen any evidence yet that Google Wave really is the next big thing and will catch on a large scale.

 

5. Email is still improving. It hasn’t screeched to a halt with the rise of social media. There is still innovation going on, and integration with social media. Look at how Google is constantly adding new features to Gmail. Look at the new Yahoo Mail.

 

6. Even social networks themselves recognize the importance of email. Never mind that they update users about community-driven happenings via email. MySpace (still one of the biggest social networks) even launched its own email service recently.

 

The next time you are told by your pr client to not use email as part of the marketing strategy, just pass along this short list. It may not convince them, but at least you pointed out reason why it is important to keep email in the plan, at least for now. If you need help in deciding on the direction to take, or need help with a successful social media campaign, give George Carson a call today at 949-477-9400.

Unlike a couple of years ago, today there are dozens of different social networks to choose from. So how do you know which ones will work for your business? Do you create a Facebook page, or a MySpace page, or do you jump on the Twitter circuit? What about all those other social networks like Friendster, Flickr, or del.icio.us and many others?social networking

Before you begin to use social networking for business, you need to answer these questions. First, do you have a pr marketing strategy? If not, do you have a pr marketing plan? Ok, if these are not in your business plan, then it’s time to develop a pr marketing strategy that includes social networking. It would also be an excellent pr marketing strategy to start a blog site for your company. All successful PR Clients have a solid pr marketing strategy that has social networking as part of their plan.

I have written about using of MySpace and Facebook as a means to market your business. And I wrote a lot on blogging, which in all should be a continued program with all companies and PR Clients looking to be successful in the next 12 to 16 months. Now let’s look at how you can use Twitter as a business tool.

What makes Twitter so exciting? When used properly, Twitter is a great way to reach out to new prospects and keep a trusted connection with existing clients.

Some important issues to know: Unlike the many other social networks, Twitter followers do not like in-your-face marketing. And unlike MySpace and Facebook, Twitter has “followers”. These are usually friends, and other people that you may not know directly.

The rules for using Twitter:

1- Don’t add people you don’t know. This new social group gets annoyed if you just add people who follow others you know. Start slowly, add people you know, and then let it build. The main reason people like Twitter, they can leave if they don’t want to follow you because of your content.

2- Look for people that are in your industry. If you find people that are recognized in your industry, or are smart, then getting them to re-follow you is easier. That’s provided you offer something they want to follow, or know more about. Remember, no one like spam, so don’t start the hard sell with followers.

3- Be genuine about your business. When you begin to tell about your business, tell it from the heart. Not like a sales pitch. Twitter followers will respond if they see you have a passion for what you do.

4- Be active. If you choose to use Twitter, you need to invest at least an hour or two during the week. Just like other social sites, keeping it fresh is important. But with Twitter, people follow because they feel they are getting up-to-the minute info about you.

Still want to Twitter? If not, at least build a social network that includes the blog site and the traditional Facebook site to keep your business alive. Need help with social networking? Then give Carson Marketing, Inc. a call at 949-477-9400. Ask for George Carson, he will personally assist you with your social networking needs.

Some say yes, while those not sure sit and wait to see what happens over the next couple of years. If your pr marketing strategies are not current to include this trend then you might just be that pr client who fades into the darkness of cyberspace.

It’s amazing how the advertising industry is running scared about social media taking away their market share. social media networkingMaybe because they are the last to recognize or admit social media was not a fad but a new way of communicating. For over a year, I discussed this at length. I mentioned how social media needs to be part of any pr clients marketing strategy, or media plan. But then again, I am one of the few in this marketing and publicity industry that embraces new technology and uses it to my pr client’s advantage. Why do ad agencies, even pr firms keep ignoring opportunities like social media, social networks? Because they do not understand it! And most importantly, cannot figure out how to make money off this technology, because they were too comfortable doing the same old stuff for over 40 years!

What got me on this topic was an article I read today in FT.com (Financial Times) by Tim Bradshaw. It is titled “Social networks threaten advertising growth“. Powerful heading, and even more eye-opening as how fearful this industry is about technology. Yet, our industry communicates to consumers about new products, services and why you need them. But these same people who profess its greatness, fear it.

I have learned to adapt to new technologies and make it beneficial for my pr clients. For example, web marketing has been part of our company for over 6 years. That puts us light years ahead of many others in my industry. We continue to learn about how to improve client’s visibility, increase sales all through web marketing. Yes, we do mix traditional marketing techniques when needed to further a clients publicity campaign or awareness program.

To wrap this up, we are not fearful of technology such as social media; as a matter of fact we are looking for the next revolution and are ready to use it to our clients advantage! If you want your publicity or marketing to move forward fast, then give George Carson a call at 949-477-9400. It could be the best call you make to put you ahead of your competition.