Some say yes, while those not sure sit and wait to see what happens over the next couple of years. If your pr marketing strategies are not current to include this trend then you might just be that pr client who fades into the darkness of cyberspace.
It’s amazing how the advertising industry is running scared about social media taking away their market share. Maybe because they are the last to recognize or admit social media was not a fad but a new way of communicating. For over a year, I discussed this at length. I mentioned how social media needs to be part of any pr clients marketing strategy, or media plan. But then again, I am one of the few in this marketing and publicity industry that embraces new technology and uses it to my pr client’s advantage. Why do ad agencies, even pr firms keep ignoring opportunities like social media, social networks? Because they do not understand it! And most importantly, cannot figure out how to make money off this technology, because they were too comfortable doing the same old stuff for over 40 years!
What got me on this topic was an article I read today in FT.com (Financial Times) by Tim Bradshaw. It is titled “Social networks threaten advertising growth“. Powerful heading, and even more eye-opening as how fearful this industry is about technology. Yet, our industry communicates to consumers about new products, services and why you need them. But these same people who profess its greatness, fear it.
I have learned to adapt to new technologies and make it beneficial for my pr clients. For example, web marketing has been part of our company for over 6 years. That puts us light years ahead of many others in my industry. We continue to learn about how to improve client’s visibility, increase sales all through web marketing. Yes, we do mix traditional marketing techniques when needed to further a clients publicity campaign or awareness program.
To wrap this up, we are not fearful of technology such as social media; as a matter of fact we are looking for the next revolution and are ready to use it to our clients advantage! If you want your publicity or marketing to move forward fast, then give George Carson a call at 949-477-9400. It could be the best call you make to put you ahead of your competition.