There has been a lot of discussion about social media replacing email. I doubt this will happen. At least for now. Email might be reconfigured over the next couple of years, but I think email is here to stay. Is your pr marketing strategy focusing on email or social media? If you are choosing one over the other, then your pr marketing strategy needs to be revised. It is best to keep both marketing strategies to have a successful marketing plan.
I read several different articles claiming that social media networks are replacing email. One in particular describes how everyone at a company is assigned an email account, but a movement to stop employees from using social networks at work is on the incline.
Another good article by a WebPro writer, Chris Crum, created a list of reasons why email is not going to be replaced by social media. These are just a few of his reasons:
1. People still send hand-written letters via snail mail, even though they could instead make a phone call, send an email, text message, or status update.
2. Nearly all sites on the web that require registration require an email address. Some are starting to integrate social media into this process (through things like Facebook Connect), but that is still a very small fraction, and they typically still allow for email information as well.
3. Email notifies you of updates from all social networks you are a part of (provided your settings are set up that way).
4. We haven’t seen any evidence yet that Google Wave really is the next big thing and will catch on a large scale.
5. Email is still improving. It hasn’t screeched to a halt with the rise of social media. There is still innovation going on, and integration with social media. Look at how Google is constantly adding new features to Gmail. Look at the new Yahoo Mail.
6. Even social networks themselves recognize the importance of email. Never mind that they update users about community-driven happenings via email. MySpace (still one of the biggest social networks) even launched its own email service recently.
The next time you are told by your pr client to not use email as part of the marketing strategy, just pass along this short list. It may not convince them, but at least you pointed out reason why it is important to keep email in the plan, at least for now. If you need help in deciding on the direction to take, or need help with a successful social media campaign, give George Carson a call today at 949-477-9400.