search engines search engines Archives - CarsonPR

Social media has become a staple in the world of communication. The proof is the new battle between Bing, and Google who both recently announced deals withsearch engines bing and google Twitter and Facebook. So how does this affect your web site? A lot, and in a positive way! This shows that SEO and social media are partners in your pr marketing strategies success. Be sure your public relations campaign includes these updates.

Since both SEO’s like content, and a lot of it, then your Twitter and Facebook can become major sources to be recognized by these SEO’s. But remember as I mentioned in my recent posts about Twitter, you need to have good content in those limited words. Don’t make sales pitches, give content.

Use keywords in your tweets and Facebook sites. And important are the links you use in the content. One tip, don’t have your feeds cross back and forth from your tweets and Facebook, turn it off, if the messages are the same on both. This may affect Bing from picking up your feeds if the are the same. Make them each unique, and you are good to go.

This is just another change in the war of search engines struggling to become the choice of consumers. Keeping informed of these types of changes is a full time job. So keep following this blog and we will do our best to help you be current so that your public relations campaign and pr marketing strategy is a success

If you have been reading my blogs you already know about www.cuil.com. It’s neat and has some great features to envy Google. But there is another search engine that most people do not even realize exists. It’s http://search.twitter.com

Yes, Twitter actually has a very good search and gives good results. You can get local publicity information. Unlike Google, or Cuil, or Yahoo, this offers a different type of searching. For example, an article titled ” Twitter Search Will Be Powerful” by Joe twitter searchMarchese explains his experience. When the earthquake happened in Southern CA the other day, he did a Google search to get more info. Joe had just landed and was eager to find more about the local news in Orange County and Los Angeles and level of the quake. Google provided hundreds of sites, but nothing current to that day’s event. Then he tried Twitter. The search allowed him to read people’s reaction to the quake. He was able to see/read the effects of the earthquake immediately. This is how local publicity in Orange County, or Los Angeles can be accesses immediately.

This is not to say Google, or Yahoo, or even Cuil cannot offer this information. It now shows us that search has become more than an encyclopedia of pages, but can now become a tool for other uses. Twitter is opening the door to new search. And according to Joe, he believes that Google (or someone else) will purchase Twitter to gain this feature it doesn’t offer. Sounds right to me. Joe wrote an article in March about his perspective on this.

Remember, what we thought was a new way to do things just a couple of years ago, actually just last year, is old news. This fast paced social media is teaching us that we are going to see new territories and discoveries opening up shortly. Who knows, this blog site just might become old news next year, and I’ll be communicating in a different platform.

If you want to keep on track with social marketing, do it now. Call George Carson today. 949-477-9400.

In this tough economy it is necessary to keep your potential customers at your site and convert them to buyers. This pr marketing strategy is a must for you to have a successful eCommerce web site. So how do you do this? It all begins with Optimization. Yes, that word keeps popping up, but this time, I will provide you some pr marketing strategy tips to spot if your site is well optimized or if it is time to re-design the site and optimize it.web optimization and ranking

To understand the right way, you need to know the “failure” signs of a poor web site. For example here is a short list of what a poor failing web site contains:

1- Poor Copy. Too often the copy talks about too many things, and is not focused on how your site, or the products will benefit your customers.

2- Difficult to navigate. If you have visited a site and thought how poorly it was to find things, or navigate, then use this to really see if your site falls in this category.

3- Difficult to find items. Many web sites try to pack as much products into their site, only to get the visitor lost and confused as what to buy. Keep your products limited to a few, or to a specific category.

4- Broken links to web pages. This happens too often. It will also cause you to get poor ranking on the search engines. Check all your links, make sure they work, and if you have links to other sites, make sure they work as well.

5- Poor design. This should be at the top. If your site is too busy, or lacks interest, then you need to re-design the site to be more pleasing for visitors.

6- Contact Information. Again, this important area is one of the main causes of people moving on from your site. If visitors have questions, or want to contact you, give them an easy email, phone number, or form for them to get in touch. People want to know you are real, so don’t provide a “yahoo” email account, or a PO Box for an address.

These are just a few of the pr marketing strategies that you can do to improve the conversion rate of visitors to your web site. If you want a FREE analysis of your web site, give Carson Marketing a call. We will give you FREE tips on how to improve your site. Or you can keep going on as usual and watch your competitors take all the business from you.

Yeah, this is a topic that seems to appear everywhere, from local orange county publicity sites to national web marketers. But it still needs to be repeated, even if you only do one of these important rules to keep your web site optimized and search engine friendly, you will be ahead of the competition.

You can find a lot of information about SEO optimization on the web. If you do a search in Google for the words “seo optimization” you get over 6 million searches. Too many to read, and which ones do you choose? You can’t seo optimizingonly select the top 5 or 8 searches, because most of those only give a definition of seo’s. Well, I’ll make this simple and easy enough for any local publicity agency or even a novice web designer to do.

It’s no secret but here are the basic rules to keeping the web site fresh and seo friendly:

1- Keyword and keyphrases. Although many web marketers might dispute the fact that keywords and keyphrases may not be the pr marketing strategy to use, it still holds a lot of attention for seo’s and their methods of rankings. To keep your keywords and phrases current, you need to do some research. It is necessary to find what are the most requested terms/words for your specific industry and place them into your meta keyword/phrases. But do not overload or stuff your keyword, meaning do not put more than 12 to 15. This is what I recommend. Otherwise the seo’s will move you down the rankings.

2. Page titles. Very, very important. Do this correctly and it will pay off. Each title should be different for each page, and include the keywords you use. The best way to understand using titles is to think of yourself looking through books at a library. If the title helps you to stop and look deeper into that book because it relates to what you age looking for, then that’s how the titles work in your web site for the search engines.

3. Meta description. Similar to your page titles, these help the seo’s provide the description to your listings. Each page of your site should have its own meta description. Keep in mind to not have the description be more than 155 words. This is one of the areas that you can control since the seo’s will grab your descriptions for the listings.

4. Keeping the site fresh. You should make it a point to refresh the site every 3 or 4 months. Not change the site, but modify the text, refresh the keywords, and re-visit how the elements are positioned on the site. Then after doing this, re-submit the site to all the seo’s and directories.

There are many other things that will help keep your site listed and ranked high, for example these would be: a) blogging, b) publicity releases, c) articles published, d) RSS feeds, e) social networking, f)  have an on-going pr marketing strategy plan to assure the site meets it’s goals, just to list a few.

There are over a billion sites/pages and millions added everyday. If you do not have an on-going web marketing plan, then it’s time to implement one. Do you need professional help that is affordable? Give George Carson a call at 949-477-9400. Carson Marketing, Inc has been helping pr clients with their web marketing needs for over 10 years.

If you are still wondering how to get your company, or pr client noticed, then look at Business Blogging. It is one of the strongest pr marketingbusiness blogging, blog sites strategies you can implement. It takes some work, but the rewards are great. First you need to realize that just having a blog site isn’t going to make things happen overnight. You need a plan, you need to understand how the blog world works, and then your business blogging will all come together.

There are dozens of companies claiming to do blog marketing sites. Only a few truly understand how this mysterious cyberworld can get you noticed. We are one of those companies who have surrounded ourselves with many of the top developers and marketers that know how a pr clients web site can become listed or ranked very high on Google and Yahoo, as well as MSN. There isn’t any top-secret formula, just a lot of planning, consistency and hard work. Like any other web site, a business blog site may take a few weeks to get indexed with the search engines.

To make your blog site more business provide the visitors opportunities to make comments on the site. Have an area that they can signup for your company newsletter, or download and article that relates to your industry. If you need assistance in getting a solid blog site that gets noticed, call George Carson. He can help with the development and the web marketing.

If you want to do other publicity activity to get noticed, then consider these other tried and true efforts. Many of them I have spoken about, but sometimes when you read it by other publicity professionals, you might listen more. These are just a few suggestions I saw that was written in an article called “How to Get killer PR“.

• Attend Events. Introduce yourself to other business people, check to see if there is a special area for networking at these events, or if they have guest speakers.

• Find something that makes you unique, a compelling theme (as the writer states). Find the strengths and uniqueness and talk to reporters about those qualifications

• Be accessible. When anyone form the press calls, or sends you an email, you need to respond in a timely manner. That doesn’t mean when you are ready, it usually means within a couple of hours or sooner.

These few tips are common sense, but often not used. Make your publicity part of your overall business plan. It should include the blogging as well as the many other campaign elements I have spoken about in the past. Look at topics on my blog like “How to write a Marketing Plan“, or “Write a Press Release for the Media Not Your Company”; another good article is “Where to send your press release”.

If you are serious about developing a blog campaign, check out “Social Media Keeps Growing…” and “Internet Marketing Tips“.

Now get back to your business blogging.

Web designers and Webmasters already know how important Meta tags are, or can be, but are they really being used anymore? I worked with a pr client to help them promote their web site. In doing this, we had to re-educate them about the use or non-use of Meta tags.

It seems like this term has a lot of staying power. Maybe because it is one of the only words, other than “optimize”, that the average pr client, or agency hears and still believes it is the “core” to promoting a web site. Not True Anymore! Before I get too deep into Meta tags and how to use them properly, let me say that yes, we use them, but it is now a very small part of web marketing. Most of us doing web marketing for our pr clients use Meta tags as form of structure, not to generate web traffic. But that’s another topic, and one that is much more complex today than it was two years ago.

Meta tags were the hot ticket in the early 90′s (wow, that isn’t that long ago, but sounds ancient in relation to technology). When spammers and gaming sites overused this process to generate traffic to their sites, new rules by search engines began developing. Meta tags have different names such as Meta Robots, Meta Description, Meta Keywords, and Meta Content Type. Since algorithms have emerged the way you use these Meta tags still can help, but not alone.

You’re probably asking what is a Meta Robot? It is a code that tells search bots to either follow your site (URL) or you can direct it to index certain pages. I’ll explain the other Meta Tags so you can understand them better. As a pr client, it may seem a lot to learn. As a web designer, keep this in mind, as it will help a Webmaster or web marketing expert get a site listed sooner.

Meta Description. Critical in a site. It is what people type as keywords. So these are important for your product/service in identifying them correctly.

Meta Keywords. I feel these are still one of the foundations to using any Meta Tag. Be careful not to place more than 18 to 20 keywords. Otherwise it can decrease your sites position with search engines.

Meta Content Text. As important, this can hurt a site by not displaying properly in search listings.

Although there are two schools about Meta Tags, it doesn’t hurt to use them. If done correctly, it can only help to improve a search engines listing, but it alone cannot give you high rankings as it did a few years ago. If you feel you can do this yourself, visit the Search Engine Watch site about meta tags.

If your web site needs more traffic, or better ranking with search engines, give Carson Marketing, Inc. a call. George Carson will show get you noticed. Call him at 949-477-9400.

Search Engine Marketing is both an art and full time business. Knowing what makes them angry can help any pr client avoid being tossed off the list.

If you are a pr client, or an ad agency, or better yet, a web design company, make sure you know the rules of good web development and understand what makes SE’s (search engines)search engine marketing mad. You may already recognize a few of these “don’t do” rules, but I am sure you will find some that you did not know and should avoid.

Remember, if you engage in any of these “don’t do rules” your web site can be banned or dropped from their rankings. That can have serious effects on your web site traffic, and ruin a pr marketing strategy campaign that might have included keywords, optimizing, banner ads, reciprocal links, just to mention a few. These are a few of the things to avoid.

1- Re-Directs. Sometimes called cloaking. This could include hidden text or showing different content to se’s than what your actual site displays.

2- Doorway pages. This is a familiar term and was once accepted as a marketing tool for web designers. No longer is this accepted.

3- Linking to poor sites. Sometimes referred to as “bad neighborhood” sites. These sites have broken links, are usually part of a link farm for thousands of other sites linked together.

4- Broken links on your own site. Getting a “404 errors” is not good. Fix any broken links or pages that cannot load properly.

Many other don’ts exist, these are a few to help you learn what not to do. We have other articles that address similar helpful tips, such as “Build Web Links With Publicity“. Other good reading articles you should read are: “Web Site Marketing in Orange County“, Social Networking is changing how we search“, and finally “Web Site Marketing and Publicity“.

Browse through many of the other articles on local publicity, pr marketing strategies, and email campaigns. I am sure you will find something that can improve the publicity and marketing campaign for your pr client.

Optimizing a web site is not for amateurs. If you are not versed in how SEO’s view keywords in a web site, then it is time to call a professional web marketing company, like Carson Marketing, Inc.

Web site optimization is an art. It requires careful research and placement as well asweb site marketing, keywords modification to a web site in order to accomplish your goal…get a #1 ranking on Google, or Yahoo. For over the past 8 years, many web-marketing companies have emerged because optimization has become big business. It is not a hobby that you can do on the side. If you treat this form of business as a part-time activity with your company’s web site, or you pr clients web site, then expect little return.

I’ll explain a few inside tricks to getting a top ranking.

If you do nothing else, at least implement these simple tips.

First, you need to select the best keywords that describe your company and your web site. For example, if you are in the weight loss industry, you need to search for keywords that will generate traffic to your web site. Most commonly used term would be “weight loss”. Although this is the most popular term, you should not use it. Why? Because you will be competing with over 66 million other web sites (web pages). That means it may take a couple of years before you even get to be on page 20.

It is important to analyze terms that people will type, but select terms that are not the highest searched. Such as “weight loss story” is a good example. This still has the words weight loss, but now you narrowed the field and it will give you a better opportunity to build ranking.

There are several search tools that will help you find keywords and their popularity. You need to know how to interpret the data in order to make it work for you. A few good resources for keywords are: www.goodkeywords.com, www.overture.com, www.wordtracker.com. Remember, these are only one of the many tools you need, so use them wisely. Having other web marketing knowledge to make your site increase traffic and ranking would be helpful.

Second, research the competition that has the highest ranking/position. View their source code to see what keywords are used. Then look at how and if they use the correct header tags as well as title tags. If this is all sounding confusing, that’s because web marketing isn’t a part-time job.

Third, check to see if they underlined any keywords, or made them bold. The text in your web site is very important and needs to reflect what is in your source codes.

Last (at least for this part of the topic), check for images. How are they positioned, how are they titled, and if correctly tagged and placed in the keyword.

It would take a hundred pages to explain this subject in more detailed. What I am trying to do here is give you a better understanding of what web marketing is all about. Now the challenge is up to you. If you are ready for a web-marketing program and cannot do this yourself, call Carson Marketing Inc. We’ll make things happen!

Publicity is Everywhere series

As we enter the end of this year, I want to make sure that many of you are taking advantage of the web site your company, or pr client has. If you haven’t checked your site lately, within the past 6 weeks, then it’s time to take another look.Web Marketing and page ranking

This time you need to look at where your site is ranked. How is it positioned with the search engines? Does the site appear when you type the different keywords…near the top, or way down past the 100 other companies listed? Do you even show up? How many layers of keywords do you need to type before your company appears?

If your site is not getting high rankings, don’t call your pr agency, or the IT department, or the web designer. The search engines are again re-structuring how they rank and search a site. It’s time to get smarter on how you market your pr client’s web site.

That is why I continually recommend pr clients and web-marketing companies to re-visit their web sites at least every 6 to 8 weeks and do updates to re-fresh the site. Many times this re-fresh will require some additional optimizing to meet the new demands set upon sites by the SEO’s. It is a good idea to take advantage of checking your pressroom, contact info and make sure your products and services are current.

If you want us to check how valid your links are, how valid your site is with the search engines, just give us a call. The service is FREE! Yes, free. No strings attached. It is our holiday gift to you.

See Also

It’s not graffiti anymore, it’s pr

When you first hear or read the word TAGGING, you probably think of taggers who do graffiti on the walls. Well, think publicity and then think Internet, now you’re getting closer to tagging in today’s terms.
tagging and video publicity marketing
It is the linking of web sites. This old term is what describes how we use links to each other sites making search engines locate us faster.

It seems that this "linking" has been around in the earlier days of the Internet. Spammers were probably using this technique of marketing and when we were all hit hard with spam, search engines became more intelligent by counter acting their tactics.

You or your web designer, programmers often use tagging with your site. You have heard the words meta tags, keywords, right? Well, that is a form of tagging.

When a company wants to optimize your web site, this is one of the tagging areas that are often refined.

If you are in publicity and think this stuff is too deep in conversation and you don’t have an IT person, then use this handy tool for creating links. It is Yahoo’s Del.iclo.us. This is a tool bar that you can download from Yahoo’s site.

Tagging can help your publicity in many ways. For example, tagging can be done with pictures that are in your press release (which should be in your pressroom’s web site), or online video. Many sites have this available such as Yahoo 360, or Technorati’s blog that addresses tagging.

Publicity campaigns are no longer a list of releases or articles; it is your web site and making it SEO friendly with tagging, as well as other unique optimizing tricks. But that’s another subject.

See Also