Web Site Marketing Lesson #12 - CarsonPR Web Site Marketing Lesson #12 - CarsonPR

Publicity is Everywhere series

As we enter the end of this year, I want to make sure that many of you are taking advantage of the web site your company, or pr client has. If you haven’t checked your site lately, within the past 6 weeks, then it’s time to take another look.Web Marketing and page ranking

This time you need to look at where your site is ranked. How is it positioned with the search engines? Does the site appear when you type the different keywords…near the top, or way down past the 100 other companies listed? Do you even show up? How many layers of keywords do you need to type before your company appears?

If your site is not getting high rankings, don’t call your pr agency, or the IT department, or the web designer. The search engines are again re-structuring how they rank and search a site. It’s time to get smarter on how you market your pr client’s web site.

That is why I continually recommend pr clients and web-marketing companies to re-visit their web sites at least every 6 to 8 weeks and do updates to re-fresh the site. Many times this re-fresh will require some additional optimizing to meet the new demands set upon sites by the SEO’s. It is a good idea to take advantage of checking your pressroom, contact info and make sure your products and services are current.

If you want us to check how valid your links are, how valid your site is with the search engines, just give us a call. The service is FREE! Yes, free. No strings attached. It is our holiday gift to you.

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