Web Site Marketing Lesson #12

Publicity is Everywhere series

As we enter the end of this year, I want to make sure that many of you are taking advantage of the web site your company, or pr client has. If you haven’t checked your site lately, within the past 6 weeks, then it’s time to take another look.Web Marketing and page ranking

This time you need to look at where your site is ranked. How is it positioned with the search engines? Does the site appear when you type the different keywords…near the top, or way down past the 100 other companies listed? Do you even show up? How many layers of keywords do you need to type before your company appears?

If your site is not getting high rankings, don’t call your pr agency, or the IT department, or the web designer. The search engines are again re-structuring how they rank and search a site. It’s time to get smarter on how you market your pr client’s web site.

That is why I continually recommend pr clients and web-marketing companies to re-visit their web sites at least every 6 to 8 weeks and do updates to re-fresh the site. Many times this re-fresh will require some additional optimizing to meet the new demands set upon sites by the SEO’s. It is a good idea to take advantage of checking your pressroom, contact info and make sure your products and services are current.

If you want us to check how valid your links are, how valid your site is with the search engines, just give us a call. The service is FREE! Yes, free. No strings attached. It is our holiday gift to you.

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How To Extend Your Marketing

RSS is still a powerful marketing tool, check it out

There are many ways pr clients and publicity agencies can extend the reach into markets and drive traffic to their sites. By using RSS Feeds you can distribute time-sensitive information. And if done correctly, you can control how consumers find you and land on specific pages in your site to increase sales.

An article I read discusses the 10 different ways to use RSS in e-Commerce. I just mentioned one above. I’ll give you a few more.

• If you are an advertiser, pr client, or a manufacturer, consider advertising on content providers’ feeds. This can be done through FeedBurner and Pheedo.

• Another suggestion is to create channels for affiliate communications to distribute marketing content. When you use RSS, develop links that allow you to automatically push updates.

• You can extend your awareness by adding feeds from other sites and blogs. This is actually using syndicated information to supply related content on your site. Search engines like this.

That’s a few more suggestions. When used, you can then see the power RSS can provide your company and pr clients to gain more visibility and build traffic to your site.

RSS is trackable, and most pr clients do not realize this. This tracking does not identify the customer, but reports available through FeedBurner and SimpleFeed can give you detailed analytics. And don’t get disappointed at first if the results a small. Like everything, it takes time to get higher rankings, and time to build traffic.

So get RSS Feeds on your site. Or create a blog within your site and start talking about how great your company is.

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