RSS is still a powerful marketing tool, check it out

There are many ways pr clients and publicity agencies can extend the reach into markets and drive traffic to their sites. By using RSS Feeds you can distribute time-sensitive information. And if done correctly, you can control how consumers find you and land on specific pages in your site to increase sales.

An article I read discusses the 10 different ways to use RSS in e-Commerce. I just mentioned one above. I’ll give you a few more.

• If you are an advertiser, pr client, or a manufacturer, consider advertising on content providers’ feeds. This can be done through FeedBurner and Pheedo.

• Another suggestion is to create channels for affiliate communications to distribute marketing content. When you use RSS, develop links that allow you to automatically push updates.

• You can extend your awareness by adding feeds from other sites and blogs. This is actually using syndicated information to supply related content on your site. Search engines like this.

That’s a few more suggestions. When used, you can then see the power RSS can provide your company and pr clients to gain more visibility and build traffic to your site.

RSS is trackable, and most pr clients do not realize this. This tracking does not identify the customer, but reports available through FeedBurner and SimpleFeed can give you detailed analytics. And don’t get disappointed at first if the results a small. Like everything, it takes time to get higher rankings, and time to build traffic.

So get RSS Feeds on your site. Or create a blog within your site and start talking about how great your company is.

See Also

• Make Your Web Site an RSS Feed Channel
  PR Clients can build more traffic, increase sales with RSS Feeds