Ignoring this media can hurt your company with negative publicity
A good article by another blog writer discusses the area of "social blogs". I have mentioned this as well, trying to wake up the Business Community that this new media is not going away. Instead, it is building.
If handled properly, you can monitor these social blogs to get an insight to the thinking and buying habits of potential customers. Pr clients and publicity agencies should also monitor these activities. It will give you a better understanding of your market. PR and Marketing need to interact more often. Rather than doing their own "thing’ to show corporate their greatness, it’s time to blend these resources and become more effective for doing business with B2B.
The article I saw was posted Nov. 1, and it is titled
"Social Media, Blogs, Message Boards…It’s Not Just a B2C Thing". The writer gives some indepth perspective to the fact that each are, PR and Marketing each feel it is the others responsibility to monitor. This type of thinking can cause your company to fall behind and not clearly recognize when tends move on or how your product might be viewed.
One of the comments in the article is direct and makes a solid point. It says "In the B2B world, internet users are using online communities to make their voices heard — sharing their experiences and opinions. Sure, consumers are more engaged in social media, but business users are increasingly using it, and I am confident it will become the norm over the next few years."
There are several others, but this will give you an idea and a few places to start your monitoring.
- Usine Social media as a Marketing and PR tool
B2B companies should realize that social media can help them expand their awareness