Google Flexes Its Muscle, Again

Search is getting more defined

The search engine battle continues as the leader, Google, unleashes another big step in maintaining its loyal users. This time it is with Google News Archives.

Last week Google launched a "timeline" functionality to help users see rankings by date of publication; some show dates going back to the 1800’s.

Google News ArchiveTo test this I tried using a term that is popular today, Business Skills. I found numerous searches that identified the names of different publications, the dates of the published articles, and in some cases, the names of books published with the cost. In all there were 593,000 results for this term. I then typed another phrase, lung cancer. Although the results were 210,000, I had the option to see articles published before 1950 through 2006. And the side bar lists various publications that have articles about this disease.

As with the many other Google search options, you can get an advanced search to choose exact phrases, or words to match your search. Google has a short explanation of how this new search works. This is part of how they describe this new service: “Users can search for events, people, ideas and see how they have been described over time. In addition to searching for the most relevant articles for their query, users can get an historical overview of the results by browsing an automatically created timeline.

This can be another powerful pr tool for publicity agencies, marketing professionals, and pr clients and even for students doing research for class projects/assignments.

Knowing that these and other resources are available, can help publicity companies extend their pr clients awareness and build a file of data for future uses.

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