The words you choose can help or hurt your press release - CarsonPR The words you choose can help or hurt your press release - CarsonPR

How important is PR in your company?

To create a press release, an article or even a web site, requires writing. This in turn means knowing the right words to use.

If a company is concerned about getting favorable publicity, then you better make sure the words you have your pr agency, or in-house pr staff write, are carefully selected. Why? Because it is the words, the phrases and the order these are placed that can make a big difference in getting noticed and published.

Public Relations companies tend to be wordsmith’s. But they too can fall into the "template" of writing and not choose the words that are best suited for each company. If an in-house staff is doing a public relations service for your company, they can also get caught in choosing words that fill space and not benefit the company.  Sometimes you need to look outside of your industry to get a clearer picture so that your approach is different.

But just being different isn’t the solution. It is again, the choice of words you use. Words must be relevant, just as they should when building your web site and optimizing it. The structure is also important.

This is even true with articles and your web site. Your web site becomes the salesperson and only those words are what potential customers will read. These words will describe to them who you are.

Now you can better understand that words placed correctly, and key phrases used properly can increase your chances in getting publicity. Remember to look at your web site to make sure it has the words you need.

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