If you are still wondering how to get your company, or pr client noticed, then look at Business Blogging. It is one of the strongest pr marketing strategies you can implement. It takes some work, but the rewards are great. First you need to realize that just having a blog site isn’t going to make things happen overnight. You need a plan, you need to understand how the blog world works, and then your business blogging will all come together.
There are dozens of companies claiming to do blog marketing sites. Only a few truly understand how this mysterious cyberworld can get you noticed. We are one of those companies who have surrounded ourselves with many of the top developers and marketers that know how a pr clients web site can become listed or ranked very high on Google and Yahoo, as well as MSN. There isn’t any top-secret formula, just a lot of planning, consistency and hard work. Like any other web site, a business blog site may take a few weeks to get indexed with the search engines.
To make your blog site more business provide the visitors opportunities to make comments on the site. Have an area that they can signup for your company newsletter, or download and article that relates to your industry. If you need assistance in getting a solid blog site that gets noticed, call George Carson. He can help with the development and the web marketing.
If you want to do other publicity activity to get noticed, then consider these other tried and true efforts. Many of them I have spoken about, but sometimes when you read it by other publicity professionals, you might listen more. These are just a few suggestions I saw that was written in an article called “How to Get killer PR“.
• Attend Events. Introduce yourself to other business people, check to see if there is a special area for networking at these events, or if they have guest speakers.
• Find something that makes you unique, a compelling theme (as the writer states). Find the strengths and uniqueness and talk to reporters about those qualifications
• Be accessible. When anyone form the press calls, or sends you an email, you need to respond in a timely manner. That doesn’t mean when you are ready, it usually means within a couple of hours or sooner.
These few tips are common sense, but often not used. Make your publicity part of your overall business plan. It should include the blogging as well as the many other campaign elements I have spoken about in the past. Look at topics on my blog like “How to write a Marketing Plan“, or “Write a Press Release for the Media Not Your Company”; another good article is “Where to send your press release”.
Now get back to your business blogging.