company newsletter company newsletter Archives - CarsonPR

If you are still wondering how to get your company, or pr client noticed, then look at Business Blogging. It is one of the strongest pr marketingbusiness blogging, blog sites strategies you can implement. It takes some work, but the rewards are great. First you need to realize that just having a blog site isn’t going to make things happen overnight. You need a plan, you need to understand how the blog world works, and then your business blogging will all come together.

There are dozens of companies claiming to do blog marketing sites. Only a few truly understand how this mysterious cyberworld can get you noticed. We are one of those companies who have surrounded ourselves with many of the top developers and marketers that know how a pr clients web site can become listed or ranked very high on Google and Yahoo, as well as MSN. There isn’t any top-secret formula, just a lot of planning, consistency and hard work. Like any other web site, a business blog site may take a few weeks to get indexed with the search engines.

To make your blog site more business provide the visitors opportunities to make comments on the site. Have an area that they can signup for your company newsletter, or download and article that relates to your industry. If you need assistance in getting a solid blog site that gets noticed, call George Carson. He can help with the development and the web marketing.

If you want to do other publicity activity to get noticed, then consider these other tried and true efforts. Many of them I have spoken about, but sometimes when you read it by other publicity professionals, you might listen more. These are just a few suggestions I saw that was written in an article called “How to Get killer PR“.

• Attend Events. Introduce yourself to other business people, check to see if there is a special area for networking at these events, or if they have guest speakers.

• Find something that makes you unique, a compelling theme (as the writer states). Find the strengths and uniqueness and talk to reporters about those qualifications

• Be accessible. When anyone form the press calls, or sends you an email, you need to respond in a timely manner. That doesn’t mean when you are ready, it usually means within a couple of hours or sooner.

These few tips are common sense, but often not used. Make your publicity part of your overall business plan. It should include the blogging as well as the many other campaign elements I have spoken about in the past. Look at topics on my blog like “How to write a Marketing Plan“, or “Write a Press Release for the Media Not Your Company”; another good article is “Where to send your press release”.

If you are serious about developing a blog campaign, check out “Social Media Keeps Growing…” and “Internet Marketing Tips“.

Now get back to your business blogging.

It seems like everyone is writing something. Either in a blog, or a social media site, personal web sites, and of course business newsletters. Does this mean that companies, or businesses should not have a newsletter because there is too much to read? Simple answer-NO. Whether you are a pr client, a local publicity agency in Orange County, or a national food manufacturer, you need to have a company newsletter. Not just a newsletter, but one that your clients, customers, or prospects can read because it has value.

That is the keyword. Your business newsletter (sometimes referred to as a companywriting a newsletter newsletter) should become a must-read publication. Using the Internet, this is a cost effective and affordable way to promote your company. PR Clients as well as professional publicity people know that writing to their industry can be rewarding. Your newsletter needs to have rich content. Make the newsletter entertaining. Possibly consider having a questionnaire, or take a poll about a topic that relates to your industry. This gets clients and customers involved. And it is one of the best publicity programs that any pr client can produce in-house.

If you are a pr client, or a publicity professional and are not comfortable in writing newsletters, just Google the words “how to write a newsletter’ and see all the resources. One site in particular is called right-writing. You can start with any of these sites as a guide to get the process going for your company. Having a newsletter available for download is much easier than writing a blog everyday. It may not be as strong of a marketing tool for pr clients as a blog site, but it is better to have one rather than nothing.

For those publicity professionals who are creating pr marketing strategies for pr clients, then consider writing a monthly business newsletter for your pr clients. I also recommend that all clients begin with a business newsletter, and then develop a blog site. This can be an internal, or external site. Remember, if you are unable to produce your own in-house publicity newsletter campaign, then give us a call. We will get you noticed.