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Before submitting your local or national web site to the search engines, make sure it is properly optimized, has all the meta tag keywords, and titles. The second important part, make sure the site is graphically appealing, not cluttered, or the SEO’s will just pass you by. The last thing, is the site map. Your web site should have a site map, it is how the SEO’s crawl sites. It’s all about knowing how to use web marketing.

Just like a well planned publicity campaign, your well-designed web site needs to be submitted to get the site ranked by the SEO’s, such as Google, Yahoo, and MSN. Whether you are a local Orange County web marketing strategycompany, or a national company, the submission process is basically the same. Here are a few tips to consider:

1- Submit your site after it is complete. Too many times a pr client, or web designers want to submit the site even if you have a couple of pages that are still in construction, or are not completed. This will hurt your rankings.

2- Hand Submission is best. If you hire a local web marketing company or have your  local publicity agency do the submission, make sure it is not done with software.

3- Beware of promises by web companies. If someone promises you top rankings…buyer beware. Check them out, make sure the company can produce what they claim.

4- Use keywords, phrases that relate to your location. It is good practice to include in tyour title page, or in the body text that tells where your company rsided. Although your company may do business nationally, local web marketing will further the exposure and your chances of being ranked higher with the SEO’s.

Doing the submission to all the search engines and directories is a long process. And you should only submit to about 5 SEO’s per week. Doing a blast will trigger red flags to the “bots” and cause your site to be overlooked. In the long run, using a professional web marketing company will assure your site is properly submitted, and optimized.

Web designers and Webmasters already know how important Meta tags are, or can be, but are they really being used anymore? I worked with a pr client to help them promote their web site. In doing this, we had to re-educate them about the use or non-use of Meta tags.

It seems like this term has a lot of staying power. Maybe because it is one of the only words, other than “optimize”, that the average pr client, or agency hears and still believes it is the “core” to promoting a web site. Not True Anymore! Before I get too deep into Meta tags and how to use them properly, let me say that yes, we use them, but it is now a very small part of web marketing. Most of us doing web marketing for our pr clients use Meta tags as form of structure, not to generate web traffic. But that’s another topic, and one that is much more complex today than it was two years ago.

Meta tags were the hot ticket in the early 90’s (wow, that isn’t that long ago, but sounds ancient in relation to technology). When spammers and gaming sites overused this process to generate traffic to their sites, new rules by search engines began developing. Meta tags have different names such as Meta Robots, Meta Description, Meta Keywords, and Meta Content Type. Since algorithms have emerged the way you use these Meta tags still can help, but not alone.

You’re probably asking what is a Meta Robot? It is a code that tells search bots to either follow your site (URL) or you can direct it to index certain pages. I’ll explain the other Meta Tags so you can understand them better. As a pr client, it may seem a lot to learn. As a web designer, keep this in mind, as it will help a Webmaster or web marketing expert get a site listed sooner.

Meta Description. Critical in a site. It is what people type as keywords. So these are important for your product/service in identifying them correctly.

Meta Keywords. I feel these are still one of the foundations to using any Meta Tag. Be careful not to place more than 18 to 20 keywords. Otherwise it can decrease your sites position with search engines.

Meta Content Text. As important, this can hurt a site by not displaying properly in search listings.

Although there are two schools about Meta Tags, it doesn’t hurt to use them. If done correctly, it can only help to improve a search engines listing, but it alone cannot give you high rankings as it did a few years ago. If you feel you can do this yourself, visit the Search Engine Watch site about meta tags.

If your web site needs more traffic, or better ranking with search engines, give Carson Marketing, Inc. a call. George Carson will show get you noticed. Call him at 949-477-9400.

Make Publicity Work For You

No matter how much you read about optimizing a web site, or how to design it for ease of navigation, we are always asked by clients how to improve their image via the Internet.

Web Marketing and PublicityThe best and most oblivious media is through your web site. Simple, yet companies tend to crowd everything they have about the company into hundreds of pages deep, or they make one page be a couple of thousand words long.

You can talk to a dozen different web-marketing companies, or web designers, and all they know is that small segment. Few understand the power of publicity. Those progressive web companies will work with the pr clients, or the publicity staff, or the pr firm to discuss how to incorporate their areas of expertise into making the web site proactive.

For example, each pr clients website should include a newsroom, or press section. This will have company press releases, articles, white papers, etc that can be viewed by the reporters, publishers, or any media.

Other important pages are:

  • About Us
  • Contact Us
  • Products/Services
  • Blog Site

The Press Room or Publicity section should also be in this list. The above areas are the main sections to a good web site structure. Planning these pages within these sections is also critical. Don’t go wild and have a dozen pages deeper. If you need to, break that heavy copy page into another one or two sections for visitors to view if desired.

Too much information is not as good as you may think. Instead, condense your information with solid content. Your visitors will learn more and come back often.

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