press room press room Archives - CarsonPR

Get Visitors To trust You

Get more traffic and trustSounds like a great idea to get visitors to trust you and your company, right? Not as easy as you might think. But when you see the list to getting trust, you will think, "hey, I already know this stuff". If so, then why haven’t you incorporated that into your publicity campaign, your web site and all the means of communication you now do for your company.

Pr Clients, public relations specialists know and use trust in the campaigns they develop. Now it’s time you implement these tips. Before you toss out the "easy tips" make sure you add those you are not already using.

1– Do you have a phone and contact info on the web site?
Right, you already have that, but is it easy for customers to find the contact info?

2- If you are doing any consumer marketing, consider registering the site with BBB and TrustE.org. These are recognizable non-profit organizations that can give your company that seal of approval in customers eyes.

3- Is your ABOUT US page current? Not everyone thinks of updating their site, especially this page. It is the first place most potential customers will visit to learn about you.

4- Press Room. Make sure you write press releases and place them into your press room on the web site. This also means anything of importance like, new people in the company, or civic events that your company helps to sponsor, etc.

5- Offer Refunds, and guarantees. Most people may not use these even if someting isn’t what they want, but it gives your site credibility and that feeling of TRUST.

These are but a few tips to make your web site more trustworthy by customers. To learn how your site can get more consumer friendly, give us a call.

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The Media Will Listen If You Speak

We have already accepted that everyone wants to build traffic to his or her site. Publicity people want the media to visit the site. And the marketing/sales staff wants the site to sell more products. So what’s the answer? How about a talking head?

talking head for web sitesSounds silly, but if you haven’t looked into this unique talking head add-on, then check it out. The web site is called SitePal.

I’m not a rep for them, nor do I get any commissions, I want you to know of this neat add-on for your web site. Marketing people will probably like it, publicity people will not be sure how to use it. If that’s your problem, then it’s time you put on the creative thinking cap.

Imagine this. The "press room" on the web site introduces the visitor to the different articles and the press releases about the company. Now you have a talking head that will capture the attention of the visitor and they will more likely listen and then download the press kit and other information. This can be a clever tool for publicity professionals or pr clients who feel that the words they write can be more powerful if only the visitor could “hear” them rather than read them. Just a suggestion.

An important note: you don’t go overboard using this feature. Just like creating a PowerPoint presentation, you shouldn’t use all the different slide techniques and effects in a presentation; here too you need to restrain yourself from using this feature too much.

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Make Publicity Work For You

No matter how much you read about optimizing a web site, or how to design it for ease of navigation, we are always asked by clients how to improve their image via the Internet.

Web Marketing and PublicityThe best and most oblivious media is through your web site. Simple, yet companies tend to crowd everything they have about the company into hundreds of pages deep, or they make one page be a couple of thousand words long.

You can talk to a dozen different web-marketing companies, or web designers, and all they know is that small segment. Few understand the power of publicity. Those progressive web companies will work with the pr clients, or the publicity staff, or the pr firm to discuss how to incorporate their areas of expertise into making the web site proactive.

For example, each pr clients website should include a newsroom, or press section. This will have company press releases, articles, white papers, etc that can be viewed by the reporters, publishers, or any media.

Other important pages are:

  • About Us
  • Contact Us
  • Products/Services
  • Blog Site

The Press Room or Publicity section should also be in this list. The above areas are the main sections to a good web site structure. Planning these pages within these sections is also critical. Don’t go wild and have a dozen pages deeper. If you need to, break that heavy copy page into another one or two sections for visitors to view if desired.

Too much information is not as good as you may think. Instead, condense your information with solid content. Your visitors will learn more and come back often.

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Prepare your materials now

Every industry is preparing for the new selling season and trade shows are the way most companies present their new products and services.

No matter the industry you serve, your trade shows season is coming soon. Whether you can afford to travel to the different shows this year, you need to evaluate the sales materials and publicity kits that can be used to distribute to potential customers and the media.

Having outdated, or last years materials handed out at shows is a sign of a non-productive company. Don’t let your competition steal your market share or customers by them having better sales materials. That is also true for the press kit and any publicity materials.

It can cost you more in potential sales to not invest in developing new materials.

If you are introducing a new product, make sure the package design fits your target audience. And make sure that you have a press release in the Press Room. Better yet a complete Press Kit about the new item(s) and the information about your company, etc. in the kit.

Be prepared to "meet with the press". Make sure you have selected a spokesperson and they are educated on your products and the company’s philosophy, mission statement, etc. You would be surprised how many companies think they know a lot about their company and the products until a reporter asks questions. Remember, you DON"T sell to reporters at trade shows (or anytime for that matter), they want facts. Don’t make the mistake of explaining the product/service as if the reporter was a buyer. That will turn them off.

We have prepared materials for all different clients trade shows, and have prepared them to meet the media for press conferences to announcements of a new product introduction.

Make your time at the show be productive in all areas of marketing and publicity.

And if you cannot attend, we have a program to reach your potential customers and the media so that you don’t miss out on the selling season for your industry.

Call us; we are ready to make good things happen for your company!

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