Prepare your materials now
Every industry is preparing for the new selling season and trade shows are the way most companies present their new products and services.
No matter the industry you serve, your trade shows season is coming soon. Whether you can afford to travel to the different shows this year, you need to evaluate the sales materials and publicity kits that can be used to distribute to potential customers and the media.
Having outdated, or last years materials handed out at shows is a sign of a non-productive company. Don’t let your competition steal your market share or customers by them having better sales materials. That is also true for the press kit and any publicity materials.
It can cost you more in potential sales to not invest in developing new materials.
If you are introducing a new product, make sure the package design fits your target audience. And make sure that you have a press release in the Press Room. Better yet a complete Press Kit about the new item(s) and the information about your company, etc. in the kit.
Be prepared to "meet with the press". Make sure you have selected a spokesperson and they are educated on your products and the company’s philosophy, mission statement, etc. You would be surprised how many companies think they know a lot about their company and the products until a reporter asks questions. Remember, you DON"T sell to reporters at trade shows (or anytime for that matter), they want facts. Don’t make the mistake of explaining the product/service as if the reporter was a buyer. That will turn them off.
We have prepared materials for all different clients trade shows, and have prepared them to meet the media for press conferences to announcements of a new product introduction.
Make your time at the show be productive in all areas of marketing and publicity.
And if you cannot attend, we have a program to reach your potential customers and the media so that you don’t miss out on the selling season for your industry.
Call us; we are ready to make good things happen for your company!