Get Visitors To trust You
Sounds like a great idea to get visitors to trust you and your company, right? Not as easy as you might think. But when you see the list to getting trust, you will think, "hey, I already know this stuff". If so, then why haven’t you incorporated that into your publicity campaign, your web site and all the means of communication you now do for your company.
Pr Clients, public relations specialists know and use trust in the campaigns they develop. Now it’s time you implement these tips. Before you toss out the "easy tips" make sure you add those you are not already using.
1– Do you have a phone and contact info on the web site?
Right, you already have that, but is it easy for customers to find the contact info?
2- If you are doing any consumer marketing, consider registering the site with BBB and TrustE.org. These are recognizable non-profit organizations that can give your company that seal of approval in customers eyes.
3- Is your ABOUT US page current? Not everyone thinks of updating their site, especially this page. It is the first place most potential customers will visit to learn about you.
4- Press Room. Make sure you write press releases and place them into your press room on the web site. This also means anything of importance like, new people in the company, or civic events that your company helps to sponsor, etc.
5- Offer Refunds, and guarantees. Most people may not use these even if someting isn’t what they want, but it gives your site credibility and that feeling of TRUST.
These are but a few tips to make your web site more trustworthy by customers. To learn how your site can get more consumer friendly, give us a call.
- How to gain trust
Your web site is your sales person, give it personality