Building Brand Identity

Sometimes as Brand Builders and Marketing Professionals we have a difficult time in explaining to pr clients what branding is all about.

Too often, pr clients and other companies think branding is flashing your logo or company name over everything in sight. That WILL get you noticed, but it isn’t branding. Not really.

Think of branding as a person, not an actual human. A good article on branding written by Thomas Brown puts the perspective into human terms. Saying things like, if you have a mindset about branding as a human you will nuture it, rather than manage it.

In another view the Branding Camapign could be divided into three areas:  Mind, Emotions and Physical. All have their specific reasons and teaches you how to re-think your company’s image, brand.

Do you know someone who is exceptional, all knowing (in a good way) someone who is very helpful? Then imitate and apply some of these traits into your company branding program. You just might see something new take shape in your company as well as the people who discover you.

See Also

• Making your brand a reality
  Learn how to make branding human