Too many cooks spoil the pot!

Every 15 to 20 years companies go through this cycle of hiring "specialists" to do the different functions for their marketing of products and services.

This can cause a juggling problem. For example, if you have a PR Agency, an Advertising Agency, then an Internet Marketing Agency, plus another company that handles all the printing for your sales and collateral materials…wow, that’s a lot of coordinating. Now just think of how all these different resources are going to work together. What, you mean they don’t? You haven’t invited all of them to have a general meeting?

Don’t panic, in this competitive climate of "we need to have it done today", pr clients as well as manufacturing company’s feel they need to hire a lot of experts to get the job done. Sometimes this can work. But more often, it gets to be a complicated and coordination nightmare.

I am not saying that one company can be all of these things, but maybe you need to seek a company that has the ability and connections to be the focal point for all your advertising, marketing, publicity and printing needs.

This way your time to do all the coordinating can better be applied to other internal job functions. Review your situation, tally up the hours and see if that justifies your efforts. If not, maybe it’s time to look outside for help. No, this doesn’t mean hire another company to add to the list of outside services. Rather hire a company that can streamline all these services, like us. Yes, we have the expertise to do many of the projects each department needs. And those we cannot handle in-house, we will then be your extension to coordinate the activities so that you don’t need to.

Being efficient is what we do best for our client, and yes, publicity is another major part of our many talents.

See Also

• How to get more productivity from your venfors
  Get coordinated and productive