Does Your Publicity Campaign Include Tagging?

It’s not graffiti anymore, it’s pr

When you first hear or read the word TAGGING, you probably think of taggers who do graffiti on the walls. Well, think publicity and then think Internet, now you’re getting closer to tagging in today’s terms.
tagging and video publicity marketing
It is the linking of web sites. This old term is what describes how we use links to each other sites making search engines locate us faster.

It seems that this "linking" has been around in the earlier days of the Internet. Spammers were probably using this technique of marketing and when we were all hit hard with spam, search engines became more intelligent by counter acting their tactics.

You or your web designer, programmers often use tagging with your site. You have heard the words meta tags, keywords, right? Well, that is a form of tagging.

When a company wants to optimize your web site, this is one of the tagging areas that are often refined.

If you are in publicity and think this stuff is too deep in conversation and you don’t have an IT person, then use this handy tool for creating links. It is Yahoo’s This is a tool bar that you can download from Yahoo’s site.

Tagging can help your publicity in many ways. For example, tagging can be done with pictures that are in your press release (which should be in your pressroom’s web site), or online video. Many sites have this available such as Yahoo 360, or Technorati’s blog that addresses tagging.

Publicity campaigns are no longer a list of releases or articles; it is your web site and making it SEO friendly with tagging, as well as other unique optimizing tricks. But that’s another subject.

See Also

Social Tagging and Publicity

Publicity is everywhere series

The term "tagging" is now part of the Internet culture. No longer is it reserved for the graffiti on walls or buildings that we see everyday.

This type of tagging is more accepted. Just like the graffiti taggers are sending a message, the Internet tagging craze is how we title messages. It can become an excellent publicity and marketing tool when used correctly.

So how does this become publicity related? Publicity is everywhere.

Public Relations professionals should be more than aware that everything around us is connected to pr and pr clients. It is all communication. No matter the source or the media outlet used, when we communicate, we are expressing some type of publicity. Reporters are always looking for a story. Publicists are always looking for an angle. So why do so many pr professionals and pr clients close their eyes to new technology? Maybe because we have grown too lax by using the same marketing and publicity tools that we tend to not want to "learn" how to change these habits.

You cannot turn away and think that social networks like MySpace, Friendster, or YouTube are just fads. These social networks are changing the way we communicate. It is a new era that will mold the next movement with the Internet. PR Firms need to stay on-board to see how this form of communication affects the world of publicity.

It is important that we don’t ignore this fast moving network. It can be a publicity source for your pr clients or for your products.

See Also

Is Tracking Ad Networks Good For Publicity?

Know who is seeing you

We are constantly hearing how ad agencies use different tracking methods and use different resources to track the results of an ad campaign. This should also be part of a publicity campaign. All pr clients and publicity firms know that it is important to know how a campaign is doing, and tracking results is one method.

If you are using any ad networks for a marketing or publicity campaign, then you should have the third party be using a tagging or coding process in place.

Using tags properly can help you better understand the results form prospects, potential and existing customers.

One tech author, Pam Stein writes this about tagging: "The network will then generate a tag that the advertiser will implement on the proper landing page(s) of their site. Typically, this is the confirmation page, so that they are able to see transactions produced from the campaign. But it could also be a thank-you page after a consumer registers for a sweepstakes or requests a brochure.

Whatever the goal of the campaign, the page that needs to be tagged is the one that appears once the user has done what you wanted them to do."

She further explains and gives an example of what a typical pixel code will look like when implemented into a page. Working closely with the marketing people and advertising staff in a company will strengthen a publicity campaign. Knowing what each department is doing can further your exposure so as to not duplicate efforts. Remember to allow for changes in a pr campaign. Being flexible is what tracking is about.

See Also