Publicity is everywhere series

The term "tagging" is now part of the Internet culture. No longer is it reserved for the graffiti on walls or buildings that we see everyday.

This type of tagging is more accepted. Just like the graffiti taggers are sending a message, the Internet tagging craze is how we title messages. It can become an excellent publicity and marketing tool when used correctly.

So how does this become publicity related? Publicity is everywhere.

Public Relations professionals should be more than aware that everything around us is connected to pr and pr clients. It is all communication. No matter the source or the media outlet used, when we communicate, we are expressing some type of publicity. Reporters are always looking for a story. Publicists are always looking for an angle. So why do so many pr professionals and pr clients close their eyes to new technology? Maybe because we have grown too lax by using the same marketing and publicity tools that we tend to not want to "learn" how to change these habits.

You cannot turn away and think that social networks like MySpace, Friendster, or YouTube are just fads. These social networks are changing the way we communicate. It is a new era that will mold the next movement with the Internet. PR Firms need to stay on-board to see how this form of communication affects the world of publicity.

It is important that we don’t ignore this fast moving network. It can be a publicity source for your pr clients or for your products.

See Also

• How to use the media for Publicity
  Tagging is a social network pr opportunity