social networking social networking Archives - CarsonPR

First we must ask ourselves is social networking for everyone, and is it right for my business? That may depend on your knowledge of this expanding media. Not knowing the benefits of the different networks or how they can help you could be critical when making a decision. Just because many businesses are using some of the popular networks such as Twitter, Linkedin, Facebook, you need to determine if these are the right pr marketing strategies for your business.

It can IMPROVE your business

So how do you know if your business is ready for social media publicity program? How do you get started? And most important, which social networks will work for your business?

To answer these questions, you need to look at your industry, know your competition and what social networks relate to your market. Not an easy task, nor should it be. Too often companies will jump in because they don’t want to be left behind. The same is true about companies who get into social media, but after a few weeks, push it aside because it requires more work to maintain than they anticipated. It doesn’t matter if you are a local business or a national company, a social networks program can improve your business. This is a good form of communication that has powerful results, just like a publicity campaign.

Below are a few guidelines to help you decide on a social network program.

1- Does your business offer a service or sell product(s) that appeals to a limited market?If yes, determine the size of your potential market. Or, if your business provides the service/product to a broader spectrum, start with the top 2 or 3 markets that are the most profitable.

2- Do you have a sales team? Whether it is one salesperson (outside of yourself) or a dozen sales teams, choose a region to target. This can consist of an area such as the 7 western states in America, or a smaller region such as one specific state. You can grow the area after you have implemented the social network program.

3- Do you have the support staff that can dedicate the proper time to develop and maintain a social network program? If not, you can hire an outside firm.

 4- Does your business rely on walk-in customers, or online sales, or both?

5- Is your business B2B, or a B2C?

6- Are your business goals and objectives to increase sales, or increase profitability?

7- Do you have an advertising or publicity budget? Is it realistic with your sales projections?

8- Are you a start-up, or an established business (been around for at least 3+ years)?

Most businesses can benefit from a well-planned social network program. If you are prepared to take on the task of implementing a social network program, it is now time to see what is available. Here is a short list of other social networks to consider (these are in addition to those mentioned earlier):

Bebo—an AOL network that consumers can share photos, communicate and express themselves. A longer version of Twitter and similar to Facebook.

Focus—this is a B2B network mainly geared for the high tech industry. Companies can get experts to answer or solve their business questions.

MeetTheBoss—a great international network for business and financial industries. Consists of Fortune 500 CEO’s who discuss Leadership, Sales, Innovation, Technology, Marketing, Strategy, Human Capital and Governance.

Ning—You can create your own custom network, and community website.

TalkBizNow—This is a comprehensive interactive business network that allows users the ability to network, advertise their business, etc.

Tumblr—Similar to Twitter that started in 2007.

EONS.com—For the Baby Boomers (40+) Internet users.

Athlinks—For the sports enthusiasts who enjoy swimming and running.

Ryze—Looking to find other new entrepreneurs? This is the place.

Other networks and productive tools to consider are: Ogoing, Pinterest, Dropbox, Twitxr, StumbleUpon. If you use social networks properly, you can reduce your marketing costs while increasing your profits. For example, did you know that Twitter has a search tool to find companies or related businesses that you can follow? Ok, now it’s time to plan a social network program that will meet your company’s goals and objectives.

If you need help, contact George Carson for a FREE Consultation at 949-477-9400.

Publicity doesn’t just happen. A successful campaign requires planning. From press releases that are strategically scheduled for distribution to specific articles submitted to selected media all are part of how to create a successful publicity campaign that will gain media exposure.

Increase Awareness With Publicity

Before you begin contacting reporters it is important to prepare yourself and the company by knowing the specific elements in the plan. A few of the key publicity campaign elements are:

PRESS KIT. A digital press kit will help provide reporters information about your company, products and the services you offer. Included in this kit should be references to any published articles on your company, bios on key personnel, photos of products and executive staff, online brochures, etc. A Fact Sheet is a quick reference page that provides a summary of your company location, philosophy/mission statement, product listing, and contact person. Keep this kit updated. Create a special area on your website for PRESS ROOM.

PRESS RELEASES and ARTICLES. When writing publicity releases for your pr client, keep the information limited to the facts and do not use sell copy. Put yourself in the reporters position. If you receive a well-written article filled with facts, and benefits for customers, you would be more likely to publish the release. Even more so, you might call the company to get more background and information. Limit your press release to one page if possible.

PR Clients usually to want include everything making the release a 4 or 5 page document. You should also optimize your press release. If you are writing a release or article for a local company, consider the local media and reporters. You can distribute the release nationally, but always work with local reporters so they get to know about your company and products.

MEDIA LIST. Very important and critical to any distribution. Your list should be updated on a regular basis. Have different categories for the types of reporters and media.

OFF-THE-RECORD. Never say this to a reporter and then tell them something you did not want published. There is no such thing as off-the-record.

SOCIAL NETWORKING. If you have not included social media in your list of distribution, then do so. This includes bloggers, online publications, Google News, and so on. Businesses should use their Linkedin and Facebook accounts to let their network of people know what the company has been doing. It is an ideal way to spread the word quickly and get immediate feedback. Even Twitter can have links to your website or published articles.

These are only a few of the many things you should be doing to increase awareness for your company. If you want to know more, just call George Carson at 949-477-9400. The free consultation could help improve your company’s image and make prospects more aware of your company. Visit us at Carson Marketing, Inc.

Is email part of you PR Marketing Strategy, or do you only use Social Media?

There have been a lot of discussions about the future and what role email will be playing. Some people, even the COO of Facebook, Sheryl Sandberg, thinks email is on its way out and people will rely on social media to communicate. This could be possible, but not in any near future. I doubt in my lifetime this will happen. As some writers said, like Chris Crum at WebPro News, all (most of them) social media requires an email to subscribe, or become a member. So that doesn’t sound like the system of social networks has or is ready to abolish email as the means to communicate.email and social networking

We can only wait and see what new methods of communication develop over the next decade. Who knows, we may soon just think our thoughts and send them through brain waves. “Beam me up Scotty!”

Ok, enough said. This now brings me to the second part of this blog. How involved are your PR Clients with social media? Do you have a plan? Do you have a campaign in place? Writing one blog, or using twitter once or twice a week is not getting involved in social media. Social media can become a powerful marketing tool for any pr marketing strategy. If and when done correctly, results can be very positive. If you need to refresher course, just refer to some of my blogs that discuss “How to Use Linkedin to Increase Traffic“, or “Learn How to Use Social Media for PR Clients“. Or just click on the archive files to see many other related topics.

When you are ready to begin and implement a campaign, then give George Carson a call at 949-477-9400. It’s the social thing to do!

 

Everyone is offering his or her “secret” how to become a successful social media genius. If you are looking for a quick fix solution, or a one-step process to solve your pr marketing strategy problems, then you are not going to like the “TRUTH”.social media and networking

 

The real secret to social media success is to start with a Plan. Yes, you need to plan your pr marketing strategy. Just like a road map, if you don’t have a solid plan, then you are doing a shotgun approach with your pr marketing strategy only to hope something will work. It will take time to build a good social media campaign. And it should not be alone; it should be part of your overall pr marketing strategy. That is another reason why companies fail.

 

Ford Motor Company has been one of the few major corporations to understand how to use social media. Many others are trying to follow their steps, but what they are missing is the plan that was set by Ford.

 

These are some of the real secrets to creating a successful social media campaign:

 

First, you need to realize that social media is NOT a marketing channel to push your message or products.

 

Second, you need to make social media engaging to your network of people.

 

Third, people will not respond until they build a trust with you and/or your company.

 

Fourth, it is not about the sale, but about developing relationships.

 

Fifth, you need to be active with people, where they frequent, sites they visit, etc.

 

Sixth, establish guideline. These are the guideline for your employees. You need to set how they should communicate about your company on their own blogs, twitter and facebook accounts. You cannot control what they say, but if your corporate culture is positive, then your employees’ communications will also be positive.

 

Social networks are growing and it is only becoming a path for what the future will be in terms of how we communicate. For example, there are many networks like “upcoming” and “SCRIB” besides Twitter and Facebook that your company should be involved with. Do you need help in getting a social network campaign to be part of your pr marketing strategy? If so, give George Carson, Carson Marketing, Inc., a call at 949-477-9400. It’s time to get serious and grow your company using these marketing efforts with your pr marketing strategy.

You can no longer depend on the traditional methods alone to market your products or services. To have a web site is a move in the right direction. The site alone cannot be your only window into the world of the Internet. Your PR Marketing Strategy needs to include updates to your site, as well as a host of different social networking programs. Why you ask? Well, first of all, if you are asking that question, then your light years behind your competition and need to quickly contact a professional pr marketing person, or local orange county publicity pro to get your company noticed.

Hey, if you think this is just marketing bull, then you need to read a recent article in B-to-B magazine about the top Fortune 500 C-Level execs using the Internet. They are not asking their employees to do the work; these C-Level execs are doing it pr marketing, web marketing, social networkingthemselves. The research done by Google reveals that eighty-three percent of C-Level execs use the Internet on a daily basis. These are companies doing over $1 billion in sales! What are they doing when surfing? According to the research, 64% of these execs are locating business information everyday. Maybe now you can begin to see how important it is to have an updated, professional web site. These top-level execs could be looking for information about your company. Is your web site or social networking campaign current? If you still think this is a lot of hot air, then you are definitely missing an opportunity to increase sales.

Here is another great bit of information. 1 in 5 of these executives prefer to see videos on the companies they research to reading text. That shows you it is time to include podcasts, or YouTube videos with your site and social networking. So what are you waiting for? It isn’t too late to get a powerful pr marketing strategy together, if you have the right pr team. If you need help, then give George Carson at Carson Marketing, Inc a call. If you choose to do nothing, it could be your company that soon appears in the “auction sales” listings.

Unlike a couple of years ago, today there are dozens of different social networks to choose from. So how do you know which ones will work for your business? Do you create a Facebook page, or a MySpace page, or do you jump on the Twitter circuit? What about all those other social networks like Friendster, Flickr, or del.icio.us and many others?social networking

Before you begin to use social networking for business, you need to answer these questions. First, do you have a pr marketing strategy? If not, do you have a pr marketing plan? Ok, if these are not in your business plan, then it’s time to develop a pr marketing strategy that includes social networking. It would also be an excellent pr marketing strategy to start a blog site for your company. All successful PR Clients have a solid pr marketing strategy that has social networking as part of their plan.

I have written about using of MySpace and Facebook as a means to market your business. And I wrote a lot on blogging, which in all should be a continued program with all companies and PR Clients looking to be successful in the next 12 to 16 months. Now let’s look at how you can use Twitter as a business tool.

What makes Twitter so exciting? When used properly, Twitter is a great way to reach out to new prospects and keep a trusted connection with existing clients.

Some important issues to know: Unlike the many other social networks, Twitter followers do not like in-your-face marketing. And unlike MySpace and Facebook, Twitter has “followers”. These are usually friends, and other people that you may not know directly.

The rules for using Twitter:

1- Don’t add people you don’t know. This new social group gets annoyed if you just add people who follow others you know. Start slowly, add people you know, and then let it build. The main reason people like Twitter, they can leave if they don’t want to follow you because of your content.

2- Look for people that are in your industry. If you find people that are recognized in your industry, or are smart, then getting them to re-follow you is easier. That’s provided you offer something they want to follow, or know more about. Remember, no one like spam, so don’t start the hard sell with followers.

3- Be genuine about your business. When you begin to tell about your business, tell it from the heart. Not like a sales pitch. Twitter followers will respond if they see you have a passion for what you do.

4- Be active. If you choose to use Twitter, you need to invest at least an hour or two during the week. Just like other social sites, keeping it fresh is important. But with Twitter, people follow because they feel they are getting up-to-the minute info about you.

Still want to Twitter? If not, at least build a social network that includes the blog site and the traditional Facebook site to keep your business alive. Need help with social networking? Then give Carson Marketing, Inc. a call at 949-477-9400. Ask for George Carson, he will personally assist you with your social networking needs.

Yeah, this is a topic that seems to appear everywhere, from local orange county publicity sites to national web marketers. But it still needs to be repeated, even if you only do one of these important rules to keep your web site optimized and search engine friendly, you will be ahead of the competition.

You can find a lot of information about SEO optimization on the web. If you do a search in Google for the words “seo optimization” you get over 6 million searches. Too many to read, and which ones do you choose? You can’t seo optimizingonly select the top 5 or 8 searches, because most of those only give a definition of seo’s. Well, I’ll make this simple and easy enough for any local publicity agency or even a novice web designer to do.

It’s no secret but here are the basic rules to keeping the web site fresh and seo friendly:

1- Keyword and keyphrases. Although many web marketers might dispute the fact that keywords and keyphrases may not be the pr marketing strategy to use, it still holds a lot of attention for seo’s and their methods of rankings. To keep your keywords and phrases current, you need to do some research. It is necessary to find what are the most requested terms/words for your specific industry and place them into your meta keyword/phrases. But do not overload or stuff your keyword, meaning do not put more than 12 to 15. This is what I recommend. Otherwise the seo’s will move you down the rankings.

2. Page titles. Very, very important. Do this correctly and it will pay off. Each title should be different for each page, and include the keywords you use. The best way to understand using titles is to think of yourself looking through books at a library. If the title helps you to stop and look deeper into that book because it relates to what you age looking for, then that’s how the titles work in your web site for the search engines.

3. Meta description. Similar to your page titles, these help the seo’s provide the description to your listings. Each page of your site should have its own meta description. Keep in mind to not have the description be more than 155 words. This is one of the areas that you can control since the seo’s will grab your descriptions for the listings.

4. Keeping the site fresh. You should make it a point to refresh the site every 3 or 4 months. Not change the site, but modify the text, refresh the keywords, and re-visit how the elements are positioned on the site. Then after doing this, re-submit the site to all the seo’s and directories.

There are many other things that will help keep your site listed and ranked high, for example these would be: a) blogging, b) publicity releases, c) articles published, d) RSS feeds, e) social networking, f)  have an on-going pr marketing strategy plan to assure the site meets it’s goals, just to list a few.

There are over a billion sites/pages and millions added everyday. If you do not have an on-going web marketing plan, then it’s time to implement one. Do you need professional help that is affordable? Give George Carson a call at 949-477-9400. Carson Marketing, Inc has been helping pr clients with their web marketing needs for over 10 years.

Carson Marketing, Inc. was recently selected by Encryption Solutions, Inc (a pr client) to develop a user-friendly web site for their B2Consumer campaign. As part of the overall pr marketing strategy, we began the branding campaign with the design of the logo for the name SkyLOCK. Then we created the web site. The pr marketing strategy for the web site was to make it consumer friendly. The navigation as well as the encryption solutions softwareinformation was written to help the consumer make the right choice for their encryption needs. This included a useful comparison chart on the products page.

The header area changes scenes with the words that show different people using their computers in different environments, letting the consumer know that your data can be hacked anytime, by anyone. Even if your laptop, or desktop were stolen, the SkyLOCK encryption will protect the computers data from any situation.

The branding campaign for the pr client will consist of blogging, social networking, and a local media broadcast campaign. We plan to launch the various pr marketing strategies within the next 10 days. The campaign will run for26 weeks, and will expand to various markets.

If your company needs a branding campaign, or a new branding approach, give George Carson a call at 949-477-9400. It could be the best investment to get your company ahead of the competition in today’s market.

We are entering another level in the world of cyberspace and social networking. Jut a few years ago chat rooms were the craze, and then came the social networks like MySpace and Facebook, and the business networks likesocial media, social networing Linkedin. Now they are trying to make money on these successful sites. So why not Twitter? Yes, the overnight successful social network is thinking people are willing to pay to meet friends. Would you pay? At present it’s free. But for how long? An article in web pro news discusses this topic further.

There are still other social networks that are free. And new ones are entering the crowded market, such as Twellow.com (still in beta). So how do these social sites profit from an industry that is hungry to meet others? Place banner ads on the sites? Collect the personal data and sell it to prospects? Or begin membership clubs to keep from all the commercials and banners?

I am not sure what the answer is, or if there is going to be an answer that meets what people will be willing to accept. Only time will tell. In today’s rapid pace of social media, we can only wait and see.

I thought this short blog will help my pr clients and “friends” in the publicity industry, as well as publicity professionals are informed about the latest direction for social networks. If you are a pr client, or publicity firm that needs help in developing a social visible network, then give me a call. I’ll be willing to guide you in the direction to take your business to the next level. Good luck, George Carson.

Publicity clients rely on their pr agency to provide various services such as press releases, promotional events and articles. As these are necessary, it is the innovative pr marketing strategy that we use to get pr clients noticed. There are many other marketing strategies that can be developed in a campaign to be successful. That’s what makes Carson PR and Carson Marketing, Inc. unique.

It is the ability to be proactive. The foresight to see market conditions and respond accordingly. It is the knowledge of knowing how to reach an audience. That’s what makes us different.pr clients

Am I bragging? Maybe. Why am I telling you this? Because I am frustrated in having new pr clients come to us after being hammered or taken by traditional pr agencies for thousands of dollars, then we only have very limited budgets to make things happen. And we do! Our direct pr marketing approach isn’t unique, but it takes on-going efforts (rather than pumping out press releases, or articles and sitting back waiting for them to be published like traditional pr agencies) to get pr clients noticed.

It is the combination of web marketing, social networking, blogging, as well as online publicity programs that creates a successful campaign to get pr clients more than noticed, but gets results.

When a pr client really needs a successful campaign, that’s when we are called. Why are we the last resort? Because we don’t take clients for granted, but work harder than most of our competitors to “make things happen“. If you are ready for success, give George Carson a call at: 949-477-9400. It could be the best call you make before you spend your budget foolishly!