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Press releases need to be written as a newsworthy article, but in one page. Too often pr clients, or even professional pr writers put too much fluff into a press release and not the facts. Maybe it is because the pr client wants to believe that their news is more important than those published. That isn’t a reason to not follow the unwritten rules of writing good press releases. newswothy publicity

Here are a few tips that we follow in the industry. Follow them, and you will have a better chance to get published.

1- Is the topic newsworthy? Announcing the new position of a person in your company may be news to you, but not to the reporters or editors. Even an open house isn’t “big news”. This doesn’t mean those releases won’t be published, but the odds are not very high they will. Try putting something exciting into these. For example, for an open house, announce that you are having a guest speaker, or will be offering something to the community.

2- Make your intro paragraph interesting, not a sales pitch. Give the reporter/editor something that wants them to read more.

3- Be sure you follow the AP style/formats and that it is grammatically sound.

4- Is the release fact based and well documented?

5- Make sure the message matches your target audience.

6- Be sure all the proper contact information is listed.

These are just a few of the important tips you need to write a good press release. Also, keep it to one page if possible.  Your list of media needs to be considered when submitting the release. But that’s another topic. If you search Google for “writing press releases” you will see that these tips are mentioned by most all professionals and editors in the industry.

You can no longer depend on the traditional methods alone to market your products or services. To have a web site is a move in the right direction. The site alone cannot be your only window into the world of the Internet. Your PR Marketing Strategy needs to include updates to your site, as well as a host of different social networking programs. Why you ask? Well, first of all, if you are asking that question, then your light years behind your competition and need to quickly contact a professional pr marketing person, or local orange county publicity pro to get your company noticed.

Hey, if you think this is just marketing bull, then you need to read a recent article in B-to-B magazine about the top Fortune 500 C-Level execs using the Internet. They are not asking their employees to do the work; these C-Level execs are doing it pr marketing, web marketing, social networkingthemselves. The research done by Google reveals that eighty-three percent of C-Level execs use the Internet on a daily basis. These are companies doing over $1 billion in sales! What are they doing when surfing? According to the research, 64% of these execs are locating business information everyday. Maybe now you can begin to see how important it is to have an updated, professional web site. These top-level execs could be looking for information about your company. Is your web site or social networking campaign current? If you still think this is a lot of hot air, then you are definitely missing an opportunity to increase sales.

Here is another great bit of information. 1 in 5 of these executives prefer to see videos on the companies they research to reading text. That shows you it is time to include podcasts, or YouTube videos with your site and social networking. So what are you waiting for? It isn’t too late to get a powerful pr marketing strategy together, if you have the right pr team. If you need help, then give George Carson at Carson Marketing, Inc a call. If you choose to do nothing, it could be your company that soon appears in the “auction sales” listings.