broadcast media broadcast media Archives - CarsonPR

Carson Marketing, Inc. was recently selected by Encryption Solutions, Inc (a pr client) to develop a user-friendly web site for their B2Consumer campaign. As part of the overall pr marketing strategy, we began the branding campaign with the design of the logo for the name SkyLOCK. Then we created the web site. The pr marketing strategy for the web site was to make it consumer friendly. The navigation as well as the encryption solutions softwareinformation was written to help the consumer make the right choice for their encryption needs. This included a useful comparison chart on the products page.

The header area changes scenes with the words that show different people using their computers in different environments, letting the consumer know that your data can be hacked anytime, by anyone. Even if your laptop, or desktop were stolen, the SkyLOCK encryption will protect the computers data from any situation.

The branding campaign for the pr client will consist of blogging, social networking, and a local media broadcast campaign. We plan to launch the various pr marketing strategies within the next 10 days. The campaign will run for26 weeks, and will expand to various markets.

If your company needs a branding campaign, or a new branding approach, give George Carson a call at 949-477-9400. It could be the best investment to get your company ahead of the competition in today’s market.

Use the media that offers wide reach, on-line releases


If you are a pr pro, or in the publicity industry, you need to make sure that you are using all the resources available.

This means print, broadcast and of course, on-line.

Writing releases for the mass media, such as the print industry, requires information for the editor to feel it is newsworthy. This we already know. One important point is to make the release fit that industry. Sometimes its revising one or two paragraphs to make the release more appropriate to that readership.

Now lets move to on-line.

While print releases can be two to several pages long, on-line releases should not exceed 800 words. Actually it should be closer to 650 words or less. Don’t go the opposite and write something only 400 words.

As much as readers on the net like short reads, we want to feel that the information has value and content and was beneficial to us.

Keep the on-line source as part of your media mix when distributing press releases.

Another critical secret in on-line releases is to embed, or provide links. This cannot be done with other media outlets like broadcast and print. Don’t go crazy with links on every sentence, and make sure these links are support for the release.

The next step is to distribute the releases. Use a service that you know can handle on-line distribution as well as traditional. Some of these companies are PRNewswire, Bacon’s, and Business Wire. Also, remember to add the releases to your own web site.

One more thing you need to make sure you are doing to get the most of a release. In your web site, create a navigation button titled newsroom, pressroom, or something similar. Place the releases, and/or stories published in that section. Now you have an additional on-line presence with your releases.

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