Everyone is offering his or her “secret” how to become a successful social media genius. If you are looking for a quick fix solution, or a one-step process to solve your pr marketing strategy problems, then you are not going to like the “TRUTH”.
The real secret to social media success is to start with a Plan. Yes, you need to plan your pr marketing strategy. Just like a road map, if you don’t have a solid plan, then you are doing a shotgun approach with your pr marketing strategy only to hope something will work. It will take time to build a good social media campaign. And it should not be alone; it should be part of your overall pr marketing strategy. That is another reason why companies fail.
Ford Motor Company has been one of the few major corporations to understand how to use social media. Many others are trying to follow their steps, but what they are missing is the plan that was set by Ford.
These are some of the real secrets to creating a successful social media campaign:
First, you need to realize that social media is NOT a marketing channel to push your message or products.
Second, you need to make social media engaging to your network of people.
Third, people will not respond until they build a trust with you and/or your company.
Fourth, it is not about the sale, but about developing relationships.
Fifth, you need to be active with people, where they frequent, sites they visit, etc.
Sixth, establish guideline. These are the guideline for your employees. You need to set how they should communicate about your company on their own blogs, twitter and facebook accounts. You cannot control what they say, but if your corporate culture is positive, then your employees’ communications will also be positive.
Social networks are growing and it is only becoming a path for what the future will be in terms of how we communicate. For example, there are many networks like “upcoming” and “SCRIB” besides Twitter and Facebook that your company should be involved with. Do you need help in getting a social network campaign to be part of your pr marketing strategy? If so, give George Carson, Carson Marketing, Inc., a call at 949-477-9400. It’s time to get serious and grow your company using these marketing efforts with your pr marketing strategy.