Are You Optimizing Your Email Campaign?

When creating a pr marketing strategy for an email campaign, you want to make sure it is delivered. That can be a problem if you are not using proper email best business practices.

No matter the type of email campaign, or the size of your list, you should follow the best business practices and campaigns One tip is to earn the trust of the ISP’s. Why? Think of your own in box, or junk mail. If your ISP let all mail through, you would probably receive hundreds more of junk mail a day. Internet Service providers protect their customers from spam, or junk by providing standard protocols and policies that block unsolicited bulk mail. Wouldn’t that be great if our Post Office had a similar program? I would like that!

Ok, back to getting optimized email campaigns. To make sure your list is valid, follow these few rules:

Have relevant lists

Make sure your recipients are allowing your messages

Have a professional email that is well-designed

Be sure to use email authentication

These are the basis of getting your pr marketing strategy campaign to be professional. If you need to know how to get authentication, then check out Sender Policy Framework (SPF). If you have specific questions about the basics, or doing a roll-out email campaign, check out the FAQ here. Remember, potential customers are just like you, no one wants to be hammered with hundreds of junk email, so make sure your message is something customers would like to know more about. Email marketing builds or destroys a company’s reputation. Read my blog that talks about “email reputation” to learn more.

Protect your web site investment. Avoid making SE mistakes.

Search Engine Marketing is both an art and full time business. Knowing what makes them angry can help any pr client avoid being tossed off the list.

If you are a pr client, or an ad agency, or better yet, a web design company, make sure you know the rules of good web development and understand what makes SE’s (search engines)search engine marketing mad. You may already recognize a few of these “don’t do” rules, but I am sure you will find some that you did not know and should avoid.

Remember, if you engage in any of these “don’t do rules” your web site can be banned or dropped from their rankings. That can have serious effects on your web site traffic, and ruin a pr marketing strategy campaign that might have included keywords, optimizing, banner ads, reciprocal links, just to mention a few. These are a few of the things to avoid.

1- Re-Directs. Sometimes called cloaking. This could include hidden text or showing different content to se’s than what your actual site displays.

2- Doorway pages. This is a familiar term and was once accepted as a marketing tool for web designers. No longer is this accepted.

3- Linking to poor sites. Sometimes referred to as “bad neighborhood” sites. These sites have broken links, are usually part of a link farm for thousands of other sites linked together.

4- Broken links on your own site. Getting a “404 errors” is not good. Fix any broken links or pages that cannot load properly.

Many other don’ts exist, these are a few to help you learn what not to do. We have other articles that address similar helpful tips, such as “Build Web Links With Publicity“. Other good reading articles you should read are: “Web Site Marketing in Orange County“, Social Networking is changing how we search“, and finally “Web Site Marketing and Publicity“.

Browse through many of the other articles on local publicity, pr marketing strategies, and email campaigns. I am sure you will find something that can improve the publicity and marketing campaign for your pr client.