Ask for help
If you have a unique product or a gimmick that needs to get publicity, think about asking for help. The kind of help in this case is not asking your publicity agency, or pr staff to do a lot, just have them send a press release to post that asks for publicity ideas to market the product.
Sounds like free ideas and publicity? It is. Just look at what a couple of attorneys did to market a new watch. The short article which was on Publicity Hound’s Blog this week had a posting of a watch that has the dials divided into six-minute-increments, that is how attorney’s bill you!
The frightening thing is a lot of people posted ideas telling them it was a great way to sell these to other industries.
Granted, it doesn’t take a lot of creativity to see the potential of the market.
What was interesting to me, that people were willing to offer suggestions. Plus, these people and many others reading the blogs were probably telling their friends about this legal type of watch. That my friends is FREE publicity.
True, this will not work for all products or in most markets. But it shows you that with a little creative thought you can get publicity for most anything, even something as NOT unique as a watch.
Think about it, when was the last time a publication ran a press release on a common item as a watch? Remember, this watch isn’t a unique design, or runs on solar, or has special rings…it’s just an ordinary watch with the dials (the face) broken into six-minute segments. Incredible, but that’s publicity.
- How to get publicity for even common products
Using creative marketing with publicity