It is no surprise that one of the most effective methods is to have a solid pr marketing strategy that consists of published press releases. I am not saying this because I am a publicity professional and use publicity to promote my pr clients web sites as well as their products and services. On the contrary. I feel that there is a wall that separates the people in the IT web department and those in the publicity department. This is true in advertising agencies, publicity agencies and at pr clients.
For some reason the people in these departments do not like to share their information, nor help each other. That’s because each wants to show how great they are. Well, if they work together, they might be more productive and more successful for pr clients, or themselves.
Ok, time to get into the meat of high ranking on Google. To get your web site ranked high on Google, or any of the other major SEO’s such as Yahoo and MSN, you need some background on how this process works.
Ever wonder when you do a search and type a keyword or phrase into Google how all those results pop up? It starts with a massive “index“. That is where the Google crawlers begin their search. Google uses Googlebots that search updated pages on their index, as well as new site. There are billions of pages on the web and this process isn’t easy even for a Googlebot.
A query is found by Google by matching the results to your query that are the most relevant. There are over 200 factors that rate this, and PageRank is only one of them. This brings in publicity. Yeah, a long way around to get here, but it’s important to know in simple terms how the process works. Since you now know the basics of website page rankings, now you can use this to improve the publicity releases you write. Remember what I said several days ago, that a press release needs to be optimized as well in order to help your web site get higher ranking–listing. Knowing that relevancy is important, make sure you have good content in your press releases and they are submitted to all the proper online media outlets.
You should look into having a professional publicity person help with the distribution if you want to get noticed and ranked/listed higher on Google. Remember, I’m here if you need the help to get your company noticed in a positive way. Just contact George Carson at Carson Marketing, Inc.