After your company has developed an eCommerce web site, you now need to attract people. Not an easy task. You probably learned the hard way, the web company you contracted doesn’t do optimizing, or web marketing. And you spent all the budget to get a great looking site. Or worse yet, you hired what you thought was a pr marketing strategy agency to do the web marketing and that turned out to be a failure. A lot of traffic, but no conversions to sales isn’t what you need.
So what do you do now? First you need to understand what web marketing and pr marketing strategies are all about.
Let’s define web traffic. This is the amount of visitors to your web site and the pages they visited. It also refers to the amount of data that visitor received from your site. You need to make sure you get reports to review the specific pages visitors viewed and how long they visited each page.
Many pr clients and web marketers get confused with “hits” and “visits”. Hits are those times people will view your site, but may move on quickly because they came upon your site by accident, or were surfing and found the site, but did not stay. This is also how you are charged when you “buy keywords” from Google, or Yahoo. They don’t care if the person clicked on your ad and didn’t buy or stay. They got paid because of the “click rate”. Don’t misunderstand these types of visitors.
Learn how to measure the visitors. For example, a) the number of page views for each visitor, b) duration of the visit, c) duration of page viewed, d) most viewed pages by the visitors and e) the source of links that lead them to your site.
Develop a solid pr marketing strategy for you eCommerce site. Here are a few tips to improve your web traffic. It should include links to and from your web site. Create promotional programs as well. Establish a newsletter for visitors to register. This can build a database of potential customers.
If you need help with any of these areas, of want to discuss your eCommerce needs, give us a call. We’re ready to help your company grow.