Photos can make a you look better
When you write a release, or better yet, an article to pitch to the media, it is a good idea to include photos.
Wow, what a great idea, bet this isn’t original! You’re right, but read further to learn what I mean about including photos.
Believe it or not, most pitches are only text that the media receive. Just adding good quality photos can make your story become more interesting to the reporter because now you are providing a visual.
This alone needs to be given careful thought. Just as you want the story you are writing to not look like an ad to the reporter, you need to plan the types of photos to include.
One publicist, Joan Stewart, wrote an article on this subject. She gives you about 11 tips on what to look for when shooting photos to be included in your pitch.
What I like about her article, her advice goes beyond what to take for photos. Joan provides tips on what not to do. Such as groundbreaking, or ribbon ceremonies. These are overdone, and unless you are a major real estate developer, or a high profile company, forget these types of stories and photos.
Your publicity campaign and all your public relations activities should be part of the overall business and marketing plan. There will always be some last minute pr projects that your pr client’s need created immediately. It is the master marketing plan that should set the guidelines for all the publicity. Be sure you have a solid database of the reporters, editors and publications you want to target.
- Making Publicity and Photos work together
Photos can improve a story and pitch to the media